Chamberlain Coffee x Pinterest: The Collab We Didn’t Know We Needed

Pinterest’s First-Ever Co-branded Product with an Influencer

Pinterest is home to millions of pieces of inspirational content, ranging from recipes to outfit ideas of the day. Niche creators are known to embrace Pinterest as the ultimate platform to curate aesthetics, share their favorite products, and collaborate with fans on boards. Now, Pinterest is taking the ultimate leap into the creator economy with its first-ever co-branded product with an influencer.

Pinterest announced its first-ever co-branded product with influencer Emma Chamberlain.

Chamberlain Coffee and Pinterest launched the limited-time Sea Salt Toffee collection, inspired by the viral “Fisherman Aesthetic,” this June across the United States, Canada, UK, and Europe. Chamberlain Coffee fans and Pinterest lovers had access to the launch via the coffee brand’s official website and Pinterest profile. “We’re thrilled to partner with Chamberlain Coffee to bring coffee culture and the Pinterest Predict Fisherman Aesthetic trend to life in such a creative and delicious way”, shared Nadine Zylstra, Pinterest’s Global Head of Programming and Originals. “Pinterest has always been at the forefront of uncovering trends that shape culture, and this partnership marks an exciting first: our debut co-branded product. It’s incredible to see how brands like Chamberlain Coffee are leveraging our predictive insights to guide their product development.”

This trend-setting coffee collab is more than your average influencer product launch—it’s a bright signal of Pinterest’s growing impact in the creator economy, especially among younger consumers with more spending power.

Key Pinterest Statistics Marketers Need to Know

Pinterest has over half a billion active monthly users worldwide as of Q1 2025.

• Statista reports that Pinterest has more than half a billion active monthly users worldwide.
• 85% of weekly Pinners on the platform report purchasing a branded pin.
• Millennial women aged 25 to 34 make up the largest portion of Pinterest’s global audience, accounting for 20.4%, as per Statista. The second-largest group is women aged 18 to 24, who represent just over 19% of users.

Why Chamberlain Coffee x Pinterest Makes Perfect Sense

Emma Chamberlain poses for the new Sea Salt Toffee collection with Pinterest.

Emma Chamberlain: Gen Z’s Favorite Relatable Influencer

Emma Chamberlain rose to YouTube fame thanks to her fun, relatable videos from thrifting in the Bay Area to working on her at-home iced latte recipe. Beyond her humor and style, what Gen Z fans find most engaging about Emma’s content is her ability to capture life authentically—her nostalgic vlogs, simply edited and packed with personality. Emma officially debuted her coffee brand, Chamberlain Coffee, in 2020, which quickly amassed a fandom of its own. What started as a modest line of whole-bean coffee is now a diverse collection of caffeine products featuring cold brew packets, matcha, chai, and convenient ready-to-drink coffees.

Chamberlain Coffee meets its fans where they are, readily available online via the brand’s official website or through major retailers, including Amazon, Target, and Walmart. Chamberlain Coffee’s phenomenal flavors and launches have won the brand countless awards, like Best Marketing and Best New Products at the BevNet Best of 2023 Awards. Notably, the brand has over 2.7 million monthly views on Pinterest, serving as the ultimate hub for satisfying sips, must-pin product photo shoots, and more exclusive Chamberlain Coffee content.

How Gen-Z is Using Pinterest

Chamberlain Coffee’s use of Pinterest is a strategic nod to the social media consumption habits of its core Gen Z audience. The following are some key Gen Z insights as per a report from Pinterest:

• 42% of Pinterest’s global monthly users are Gen Z.
• Gen Z Pinterest users are 1.3 times more likely to shop online compared to non-users.
• Gen Z saves almost 2.5 times as many Pins and creates 66% more boards on Pinterest compared to other generations on the platform.
• Pinterest reports a 30% year-over-year increase in Gen Z searches.
• The #1 reason why Gen Z users utilize Pinterest is for researching shopping information.

At this year’s Cannes Lions festival, Pinterest hosted a private lunch with Vogue Business to discuss the consumption habits of this active, young generation. Beyond shopping, Gen Z utilizes Pinterest as the ultimate tool for curating vision and moodboards, planning for their aspirational lifestyles, travels, and so on. “They’re planning their weddings and some of them aren’t even in relationships; they plan outfits for trips they haven’t even booked yet,” Sara Pollack, Pinterest’s Global Head of Consumer Marketing, shared. “The data reveals the truth about desire for this generation.” Additionally, Statista estimates that Pinterest will have over 26.1 million Gen Z users in 2025, further demonstrating Gen Z’s strong hold on the social platform.

Sea Salt Toffee and the “Fisherman Aesthetic”

Pinterest named the Fisherman Aesthetic as one of 2025’s top trends.

What is the Fisherman Aesthetic?

So what exactly is the Fisherman Aesthetic, and why did it inspire Pinterest’s collab with Chamberlain Coffee? Every year, Pinterest releases its annual trend report, Pinterest Predicts, which highlights rising trends and opportunities for brands based on consumer data. This year’s Pinterest Predicts 2025 Report highlighted the Fisherman Aesthetic as a top trend for Gen Z and Gen X alike. Several key sea-related search terms experienced growth on Pinterest this year, including “Raincoat outfit aesthetic” (+35%) and “Fish bag” (+50%), indicating an increased interest in the aesthetic. With Emma’s roots in the cool, coastal Bay Area in California, embracing the Fisherman Aesthetic was a no-brainer for Chamberlain Coffee’s collaboration with Pinterest.

Curating the Picture-Perfect Blend

Crafting the ultimate fisherman-inspired coffee blend required thoughtful research and creative exploration from Chamberlain Coffee, using none other than Pinterest’s native tools. Emma and her team at Chamberlain Coffee curated a picture-perfect Pinterest board featuring behind-the-scenes content, inspiration for the blend, and shoppable pins. As a result, Chamberlain Coffee and Pinterest co-created the Sea Salt Toffee blend made with 100% organic arabica beans and finished with rich, coastal notes.

“As a long-time Pinterest lover, it’s a dream to team up with them for this special Chamberlain Coffee launch,” Emma shared with Pinterest. “Pinterest has been a massive inspiration and tool for building Chamberlain Coffee—it’s where we find inspiration for upcoming campaigns, discover new flavors, and keep up with drink trends. I can’t wait for everyone to try this limited-edition blend, it’s absolutely delicious (and cute…).”

Celebrating at the Chamberlain Coffee Cafe

Fans can visit the official Chamberlain Coffee Cafe at the Westfield Century City Mall in Los Angeles.

Next steps for the exciting, momentous collaboration were to bring the blend directly to its trend-savvy audience. Chamberlain Coffee and Pinterest celebrated the launch of their Sea Salt Toffee collection with a Salted Toffee Blended Latte, available only at the Chamberlain Coffee Cafe at the Westfield Century City Mall. As per the official Chamberlain Coffee Instagram page, “This limited-edition drink blends butter toffee syrup, sea salt, espresso and whole milk, topped with whipped dulce cream and a toffee crunch.” The pair also brought the collab to life with a fun merchandise collection featuring maritime-themed ceramics, pins, and tote bags.

From Instagram teasers to in-person experiences, the launch of Sea Salt Toffee was truly a multi-platform moment for Chamberlain Coffee and Pinterest, blending digital inspiration with real-world delight. Whether fans discovered the limited-time blend through curated Pinterest content or taste-testing at the cafe, the rollout was mindfully designed to engage with Emma’s loyal audience at every possible touchpoint, turning the campaign into an immersive lifestyle experience.

Sea Salt Toffee By the Numbers

It’s no surprise Chamberlain Coffee’s collab with Pinterest was a massive hit. Axios’s recent report details how Pinterest’s alignment with culturally relevant trends contributed to the launch’s success with Gen Z and beyond, as demonstrated by the following.

• The Sea Salt Toffee Collection received over 1,500 press mentions within just the first week of its online launch.
• Chamberlain Coffee reported a 200% spike in online sales on launch day, as well as selling out of its merch collection.
• Additionally, Axios notes high praise received from influential voices on LinkedIn for the launch.

What’s Next for Pinterest

Pinterest is just getting started in terms of creator collaborations and influencer storytelling. “In comms, we’re always looking at who’s the spokesperson and what are the stories?” Marie-Joelle Parent, Director of Consumer Communications at Pinterest, explained. “And this was multi-layered. Emma is an authentic Pinner who’s built her brand using the platform. Plus, she’s very aligned with our brand values as well.”

Now, Pinterest is looking to leverage the momentum of its successful collaboration with Chamberlain Coffee with a more storytelling-first approach. “We’re looking for those interesting brands or creators that offer storytelling opportunities, unique product sets, and a distinct identity of fans following behind them, that are also aligned to the trends we’re seeing on the platform,” added Laurel Stier, Director of Programming and Originals at Pinterest.

The Future of Influencer-Founded Brands

Influencer-founded beverage brands like Chamberlain Coffee showcase how creators’ deep and authentic understanding of their audiences can lead to real-world success. Their dedication to community-building allows creators to launch products that genuinely resonate with fans, giving them a strong advantage in today’s competitive market. As Gen Z gains more purchasing power and cultural influence, influencer-founded brands are especially well-positioned to reach this trend-savvy generation via authenticity, storytelling, and shared values. Platforms like Pinterest make it easier than ever to turn content into commerce, signaling a bright future for influencer-founded ventures and genuine support from top social platforms.