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Chances are, you've seen the buzz about the new Lemon8 app and are curious as to what it is and what it could do for your brand. There is no shortage of new apps, and how are you supposed to know which ones to try and if there is an opportunity for your brand on these new apps? In this blog...

As US lawmakers discuss a possible ban on the popular social media app TikTok, another rising star is making waves. Lemon8, owned by ByteDance, has quickly become one of the most popular lifestyle apps in the Apple App Store. Lemon8 is not like other digital platforms. Instead, it's a friendly place that celebrates the creativity of young people. They have different topics...

What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...

What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...