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Imagine this scenario: you're scrolling through your Instagram feed, looking for inspiration for a new look or gift ideas for your best mate. Suddenly, amidst the flow of photos and videos, you notice a well-dressed girl or a stylish guy sharing their latest experience with a product or recommending beauty items, whatever. You follow their account, rely on their advice,...

The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

More and more, we're seeing brands and creators benefiting from TikTok Shops, and we couldn't be more excited about it. TikTok Shops allows brands and creators to make more money while using a platform that they already love. As a brand, if you have had success on TikTok, we would recommend exploring the opportunities that TikTok Shops presents.In this insightful...

What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...

Livestream shopping is the latest trend to sweep the internet. It allows shoppers to see and buy products in real-time as the seller demonstrates them. This can be a great way to find unique items you might not find elsewhere or get a closer look at products before buying them. [caption id="attachment_3792" align="alignnone" width="1024"] LIVESTREAM SHOPPING REPORT 2022[/caption] Plus, with the number...

What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...

As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...

What is Social Commerce? In the dynamic digital landscape, social commerce has redefined the way products are bought and sold. This transformative concept enables direct transactions within social media platforms, eliminating the need for users to navigate away from their preferred networks. With intuitive features like the "buy now" button and autofill payments, the process becomes seamlessly accessible to diverse users. Central...