Influencer Marketing

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...

31 July, 2023

If you've been hearing some buzz around TikTok Shop, you're not alone. TikTok Shop gives brands and creators an immense opportunity to monetize and foster a positive shopping experience for their audiences. If your brand is already thriving on TikTok, it may be time to consider selling your products on the app with this innovative solution. On the other hand,...

24 July, 2023

If you were to ask us which marketing method has the most influence on consumer behavior and purchasing decisions, we'd say without a doubt that it is influencer marketing. Influencers and content creators create and impact trends; they influence the purchases of their audience members and can contribute to brands' growth and sales. Marketers and brands are increasingly turning to influencers...

13 July, 2023

If you're here, chances are you've heard about the new Threads app by Instagram. The app has taken the world of social media users by storm, and by day five of being released, it amassed over 100 million users. [caption id="attachment_3967" align="alignnone" width="1024"] Threads - Source: App Store[/caption] When we start using a new platform, it can be difficult for businesses to...

13 July, 2023

Meta has done it again. Within the last 72 hours, Meta has released its new standalone app, Threads, built by the Instagram team and it has skyrocketed to one of the highest downloaded apps. The Threads app gives Instagram users the ability to engage in conversations versus consuming visual content. The conversation-based app is a first for Meta to soon...

07 July, 2023

The world of marketing is fierce, and the audience's attention spans are shorter than those of a cat. Businesses and brands are always looking for new marketing strategies to give them an advantage over their competition. What if we told you that there's a marketing strategy that has proven effective and entertaining? This dynamic combination of influencer marketing and video-making is...

23 May, 2023

Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Hope you enjoy and follow us on Linkedin to stay updated on all the future Influencer Marketing Chats! Our client guest for this episode is Erica Hulbert. Erica is a US and CA Marketing and Social Media Specialist at Springfree Trampoline. Springfree offers...

09 May, 2023

What's Different About The Lemon8 App Lemon8 users have been very clear about the fact that the app creates a sense of authenticity and celebrates various creative styles. What we have to understand about Lemon8 is that it's still a new up-and-coming app, which means that the algorithm will continue changing and evolving, and this also means Lemon8 users shouldn't get...

28 April, 2023

Chances are, you've seen the buzz about the new Lemon8 app and are curious as to what it is and what it could do for your brand. There is no shortage of new apps, and how are you supposed to know which ones to try and if there is an opportunity for your brand on these new apps? In this blog...

28 April, 2023

As US lawmakers discuss a possible ban on the popular social media app TikTok, another rising star is making waves. Lemon8, owned by ByteDance, has quickly become one of the most popular lifestyle apps in the Apple App Store. Lemon8 is not like other digital platforms. Instead, it's a friendly place that celebrates the creativity of young people. They have different topics...

20 April, 2023

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