Influencer marketing has become a key part of brands’ overall marketing mix in recent years and is only continuing to grow. 89% of marketers say they’ll maintain or even increase their influencer investment throughout 2023. But how do you get an influencer to work with you? From casually sliding into their DMS to the more professional approach of contacting them via...
What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...
Are you a business owner who is looking to start selling your products on TikTok? Or are you already trying to sell your products on TikTok but not seeing the results you want? In this post, we'll be discussing the latest shopping trends on TikTok and how you can capitalize on them for your eCommerce business. So stay tuned for...
The holidays can be a stressful time for business owners. Every year, businesses have one thing in mind… they want to hit their sales targets for each holiday campaign. With that often comes a great deal of logistics to consider. Will their teams be able to handle higher sales volumes, will their campaigns reach enough audience members to make an...
TikTok, the mobile social network owned by ByteDance, is one of the fastest-growing apps in recent years. It is gradually becoming more popular than Instagram or Facebook, quickly gaining ground by becoming a go-to platform for people to share their lives with friends and family. TikTok currently has over one billion monthly active users and is the most downloaded app...
The video marketing industry has seen a huge rise in popularity over the years, especially with platforms like TikTok & YouTube. These platforms have provided an opportunity for people to make a living by creating content that entertains their audience and informs them about something they're interested in. It's also been an immense opportunity for brands to leverage Influencer Marketing to...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Hope you enjoy and follow us on Linkedin to stay updated on all the future Influencer Marketing Chats! Our client guests for this episode are Meredith Earley and Winette Vo. Winette is the Senior Growth Marketing Manager and Meredith is a Growth Marketer...
Livestream shopping is the latest trend to sweep the internet. It allows shoppers to see and buy products in real-time as the seller demonstrates them. This can be a great way to find unique items you might not find elsewhere or get a closer look at products before buying them. [caption id="attachment_3792" align="alignnone" width="1024"] LIVESTREAM SHOPPING REPORT 2022[/caption] Plus, with the number...
Since the influencer marketing business is expected to reach more than $16 billion in 2022, it's definitely an option to think about to build your brand. Businesses are seeing amazing results, and it's relatively easy to implement! Read on to learn about the fundamental steps of an Influencer Marketing Strategy required for your first marketing campaign with social media influencers. Influencer...
Let's talk about YouTube Shorts. In 2020 YouTube started rolling out its own version of short-form videos to compete with TikTok, YouTube Shorts. YouTube Shorts cater to the preferences of viewers, who increasingly like videos in vertical format and in short length. Over the last year, TikTok has been growing tremendously and, through its success, has popularized this kind of content....