Influencer Marketing

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Influencer marketing has proven its worth, continually reshaping the way brands reach their audiences. Most major companies across the globe utilize its adaptability and long reach. However, it is an industry in constant flux, requiring businesses to stay updated with emerging developments to maintain engagement and relevance.  This article delves into the latest trends...

13 December, 2023

Generative AI: YouTube Dream Screen Coming Soon [caption id="" align="alignnone" width="800"] Source: YouTube[/caption] YouTube creators will soon have a chance to experiment with generative AI with YouTube’s latest creator tool, Dream Screen. YouTube Shorts was first launched in 2020 and since then, YouTube has made efforts to innovate the space of short-form content creation. YouTube Shorts garners more than 70 billion views daily...

26 September, 2023

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In a digital age where online holiday sales are forecasted to exceed $1.19 trillion globally, utilizing influencer marketing for festive seasons is increasingly vital. Salesforce highlights that advertising through social media is set to generate ten times more online shopping visits than conventional marketing techniques in the 2023 festive season. Deloitte’s 2022 Holiday Retail...

25 September, 2023

TikTok Shop Officially Launches in the U.S. [caption id="" align="aligncenter" width="800"] Source: Financial Times[/caption] It’s the announcement we’ve all been waiting for. TikTok Shop has officially launched in the U.S. after several months of testing. The social commerce platform has garnered over 150 million U.S. users since launching in November, and TikTok Shop has rapidly introduced countless new vendors to its marketplace...

19 September, 2023

TikTok Tests New Shop Tab [caption id="" align="aligncenter" width="800"] Source: Bloomberg[/caption] TikTok is continuing to make moves in its push for in-stream social commerce. According to a recent report from Bloomberg, TikTok is in the process of testing a new Shop tab for TikTok Shop. The Shop tab appears between the Following and For You Tabs, a premium placement for UI according to...

12 September, 2023

Are you tired of sifting through endless lists and reviews to find the perfect influencer outreach firm? Look no further. This guide is your one-stop resource for identifying the firms that are truly shaping the influencer landscape in the US. Let's delve into the companies that are not just surviving but thriving in this competitive sector. 1. The Influencer Marketing Factory Welcome...

01 September, 2023

TikTok has become the new frontier for brands looking to captivate a younger, more dynamic audience. But navigating this landscape can be a labyrinthine task. How do you find the right agency that can propel your brand into stardom? Look no further. We've meticulously researched and compiled a list of the top 10 TikTok influencer marketing agencies that are shaping...

01 September, 2023

In a world where Instagram reigns supreme for brand exposure, influencer marketing has become the go-to strategy for businesses aiming for global impact. But with countless agencies vying for your attention, how do you pick the one that's the perfect fit for your business?  Worry no more. We've done the heavy lifting to bring you a curated list of the best...

01 September, 2023

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