What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...
As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...
What Is Social Commerce [caption id="attachment_3473" align="alignnone" width="1024"] Download Our New Social Commerce 2022 Report[/caption] Social Commerce is taking over, studies show it is a $89 billion market currently. In basic terms, it is the process of selling products directly on social media. Through social commerce, the entire shopping experience, from product discovery to checkout, takes place on the social media platform....