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Earn Big Via One of the Largest Virtual Economies, Roblox [caption id="" align="aligncenter" width="800"] Source: Roblox[/caption] Digital creators interested in earning big have rapidly joined one of the largest virtual economies to date, Roblox. What may be your younger relative’s favorite multiplayer video game has become a pillar in what Lia Haberman, an Insider Top Creator Economy Expert and UCLA Social Media...

01 August, 2023

As US lawmakers discuss a possible ban on the popular social media app TikTok, another rising star is making waves. Lemon8, owned by ByteDance, has quickly become one of the most popular lifestyle apps in the Apple App Store. Lemon8 is not like other digital platforms. Instead, it's a friendly place that celebrates the creativity of young people. They have different topics...

20 April, 2023

What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...

13 November, 2022

Are you a business owner who is looking to start selling your products on TikTok? Or are you already trying to sell your products on TikTok but not seeing the results you want? In this post, we'll be discussing the latest shopping trends on TikTok and how you can capitalize on them for your eCommerce business. So stay tuned for...

21 September, 2022

The video marketing industry has seen a huge rise in popularity over the years, especially with platforms like TikTok & YouTube. These platforms have provided an opportunity for people to make a living by creating content that entertains their audience and informs them about something they're interested in. It's also been an immense opportunity for brands to leverage Influencer Marketing to...

02 August, 2022

Let's talk about YouTube Shorts. In 2020 YouTube started rolling out its own version of short-form videos to compete with TikTok, YouTube Shorts. YouTube Shorts cater to the preferences of viewers, who increasingly like videos in vertical format and in short length. Over the last year, TikTok has been growing tremendously and, through its success, has popularized this kind of content....

30 June, 2022

Want to know how to grow on TikTok in 2022? We’re glad you’re here. In this blog post, we will share how you can grow on TikTok by outlining some actionable strategies and some of the best TikTok growth tips. Did you know that TikTok users spend more than 850 minutes on the app each month? This means that the average...

27 April, 2022

What are Virtual Influencers? Virtual influencers are digital computer-generated characters and are created using graphic software. These characters have then been made social media accounts and garnered large followings on many different platforms. The characters, much like fictional story characters, are made to be ‘human-like’ and have their own personalities, interests, and unique features. This allows for users and followers to...

29 March, 2022

What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...

07 January, 2022

TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...

25 January, 2021

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