ASUS Zenbook Campaign That Garnered Over 500k View

ASUS Zenbook Campaign That Garnered Over 500k View

The Influencer Marketing Factory was commissioned by ASUS to promote the new Zenbook 14X OLED. The campaign utilized influencers to highlight the laptop's features and performance, leveraging social media platforms to reach tech enthusiasts and potential customers effectively.

The Background

ASUS has recently updated its laptop lineup with innovative models designed to cater to a broad range of users, from professionals and creatives to gamers and everyday users. The 2024 lineup includes the ASUS Zenbook Duo, Zenbook 14 OLED, Zenbook S 13 OLED, Vivobook Classic Series, and ROG Gaming Laptops.

ASUS Zenbook 14 OLED and ZenBook S 13 OLED offer stunning visuals with OLED displays, available in touch or non-touch variants. They are lightweight and portable, with comprehensive I/O connectivity including Thunderbolt 4.0 on Intel models. These laptops are tailored for those who seek a balance of performance and portability​​.

The Solution

The Influencer Marketing Factory orchestrated a comprehensive influencer marketing campaign to spotlight two flagship ASUS laptop models. By engaging a curated network of influencers from the US and the UK, the campaign leveraged platforms such as YouTube, TikTok, and Instagram to showcase the laptops’ superior features and capabilities.

Influencers developed original content and scripts that creatively incorporated the laptops’ main selling points, including their cutting-edge Intel processors. This content was tailored to blend seamlessly with each creator’s established content style, ensuring authenticity and natural integration of the ASUS brand into their narratives.



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Instagram Impressions


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The campaign strategy was centered around highlighting the laptops’ innovative technology and design, aiming to resonate with tech enthusiasts and potential buyers. By emphasizing the laptops’ exceptional performance, stunning visuals, and advanced gaming capabilities, the influencers were able to generate excitement and interest among their followers. This approach not only showcased the unique features of the ASUS laptops but also reinforced the brand’s commitment to delivering state-of-the-art technology that meets the diverse needs of users today.

Amazing Influencers and Creators Involved







By leveraging the distinct storytelling and creative visions of influencers, ASUS sought to showcase the groundbreaking features and exceptional performance of the Zenbook 14X OLED. This campaign was tailored to reflect the laptop's alignment with the dynamic lifestyles and preferences of a diverse audience. ASUS's strategic adoption of influencer marketing underscores its dedication to innovative, digital-first strategies for engaging with potential customers, thereby boosting its presence in a fiercely competitive marketplace.

Some Of The Influencers Content


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