8 Examples of the Best Influencer Marketing Campaigns

Skeptical about running an influencer marketing campaign?

Let’s change that thought for you.

“Influencer” is not a new term — it’s been around forever. Remember the poufy hairstyle of Marie Antoinette, the 18th-century French monarch? Well, it still turned heads until the early 2000s! And guess what? It’s making a comeback in 2024 with a modern twist — that’s the timeless power of influence, constantly shaping our lifestyles.

As of today, influencer marketing is growing steadily. Statista states that the industry is now valued at $21.1 billion — a threefold increase since 2019 — making it the best time to invest. [1] Plus, the guesswork around returns on investment (ROI) is over, thanks to advanced metrics and methods to measure campaign performance accurately.

Convinced? Great! Now, the next thing you’ll need is inspiration.

And that’s what this post is about. Here, you’ll find eight examples, including some of our best influencer marketing case studies that can help spark some creativity.

By no means do we intend to say, copy someone else’s campaign entirely, but you can learn a lot by seeing the strategies implemented, what clicked, and why.

But before getting into the case studies, what is influencer marketing?

Influencer Marketing Explained

In simple words, it’s a kind of advertising method where an influencer creates content for or on behalf of a brand. By doing so, they help boost awareness, drive credibility, and ultimately increase revenue.

In exchange, they get paid a fixed fee or are given freebies.

But as a brand, how do you guarantee that you get your money’s worth?

Here are a few essential questions to ask yourself before hiring a content creator:

• Alignment: Does the influencer’s area of expertise match your campaign’s message? You should ensure that their voice fits your narrative.
• Reach: How extensive is the influencer’s reach? Do they have the power to engage your target audience on their most frequented platforms?
• Demographic Harmony: Does the influencer’s audience mirror your ideal customer? It’s crucial their followers align with your market.
• Reputation: What’s the word on the street about this influencer? You’d want to partner with someone who’s admired and not controversial — mass appeal can mean maximum impact.

If all the answers are positive, then you know you’ve found the right individual who can meet your marketing goals.

Types of Influencer Marketing Campaigns

Here are the major influencer campaign types:

Ready to get motivated? Let’s get into our list:

1. Kohler

First up, we have Kohler. This brand crushed it at the Milan Design Week with an impressive booth featuring its latest products — from statement showers to smart toilets. But here’s how they took their show to a global level: they partnered with The Influencer Marketing Factory, who helped get in touch with some of the top influential design personalities like @sophiepatersoninteriors, @ridhi.khosla.jalan and even the guys behind the prestigious Architectural Digest.

Kohler flew these talented individuals to Milan — right where the action was — and gave them the creative freedom to shoot videos at their booth. They even paid for their hotel stay and food. The high-quality content produced put Kohler’s innovative designs in the spotlight, successfully cementing their status as leaders in the bathroom design industry.

Campaign Stats

• Over 255k+ people viewed the post on LinkedIn.
• Instagram stories alone racked up impressions in the millions, with over 1.2k+ link clicks, signaling high interest and engagement.

2. ASUS

Next up on our list is a successful multi-platform campaign by tech giant ASUS. Known for being one of the “World’s Most Admired Companies” by Forbes, ASUS launched its flagship Zenbook 14X OLED back in 2021. To boost sales and spread the word about their new release, they implemented an influencer campaign that, in a short span of time, reached thousands of people worldwide.

Here’s how they pulled it off: ASUS handpicked a group of internet personalities from across the US and UK who specialized in gaming and tech-related content to highlight the laptop’s USP on platforms like YouTube, Instagram, and TikTok. This selection included names like @ameinavan and @imdanielsimmons. These creators were given the freedom to write their own creative scripts, which made the end result feel like a genuine recommendation rather than paid marketing.

Campaign Stats

• Social reach exploded, garnering nearly 854k impressions across platforms.
• In terms of likes, the campaign received 29k likes on Instagram and 29.5k on YouTube.

3. REN

REN Skincare is the perfect example of a beauty influencer campaign with high ROI. The company chose TikTok as the social media platform to drive awareness toward their new skincare product — Evercalm Rescue Mask. And if you’re wondering why TikTok? Well, with hashtags like retinol and glass skin amassing billions of views [2], it is safe to say that nothing gets TikTok users as obsessed as skincare.

The brand hired several well-known beauty content creators who reviewed the product organically and authentically. The result was an astounding hit, which led to REN receiving several conversions.

Campaign Stats

• The campaign generated a total of 1.6k shares and 492k+ likes.
• The main driver for its success was the 58k clicks it received, which significantly boosted traffic and conversions.
  

4. BenQ

Another killer example of a campaign that left a mark was that by BenQ. When they set out on a hunt for content creators to promote their portable waterproof projectors, they spent a good amount of time studying each of their audience. This move helped them narrow down 49 creators with followers that exactly fit their target customers — people who love watching movies.

Each of the chosen influencers put up Instagram stories that teased the idea of a movie night powered by BenQ, followed by posts capturing the cozy, fun setups in various locations. What made these posts even more interesting was the inclusion of Q&A stickers to discuss movie preferences. This not only drove engagement but also educated the viewers about the projector’s ease of use and quality.

Campaign Stats

• The campaign reached over three million followers on Instagram, resulting in millions of story impressions and significant engagement through likes and comments.

5. Bending Spoons

If you think that influencer marketing works only for physical products, then you need to check this one out. Bending Spoons, a fitness challenge app, rose to success on the App Store thanks to the numerous shoutouts it got from TikTok content creators.

The company hired 21 fitness gurus with a strong social media presence and tasked them with crafting material based on the 30 Days Fitness Challenge featured on the app. The best part was that the workouts did not require any equipment and could be done from home. With the content being shown to a follower base of 94.5M, the app went viral, leading to a massive surge in downloads and even earning the title of “App of the Day.”

Campaign Stats

• The initiative garnered over 18.5 million video views and a strong engagement rate of 18%, driven by numerous shares and comments.

6. Hyundai

The South Korean automobile manufacturer Hyundai teamed up with The Influencer Marketing Factory for a clever campaign to introduce their latest ride, the Santa Fe. They invited top social media personalities like @sarahesri, @bbacalhau, and @juliiathompson to their launch event in Mexico, giving them a firsthand look at what’s new.

These influencers got into the nitty-gritty, from the convenience of wireless phone charging to the powerful 2.5-litre turbo engine, all through a dynamic POV style. Their captivating posts didn’t just list features — they wove them into personal stories, making a strong case for why Santa Fe could be the ideal choice for their followers.

Campaign Stats

• The collaborative effort reached a staggering audience, with 7.5 million followers on Instagram, 5.8 million on TikTok, and 2.5 million subscribers on YouTube.

7. Google & Samsung Galaxy S22

In a stellar collaboration, Samsung and Google joined forces to market the Galaxy S22, leveraging the star power of influencers like Addison Rae and Myra Molloy. The campaign showcased the smart technology of the Galaxy S22 and Google’s voice recognition capabilities, captivating a massive audience across social media platforms.

Campaign Stats

• The collaboration achieved over 1.7 million views on a single promotional video, demonstrating a remarkable 29% engagement rate.
• This initiative not only enhanced content quality but also boosted the engagement rates significantly by 39%.

8. Warby Parker

Lastly, we have Warby Parker. This company’s influencer campaign harnessed the reach of both micro-influencers and celebrities like Jimmy Fallon to promote its stylish, affordable eyewear. This campaign was also tied to a social cause, donating a pair of glasses for each purchase made.

Campaign Stats

• The campaign expanded Warby Parker’s social media reach by 200 times, significantly boosting sales and online engagement.

Achieve High-Quality, ROI-Driven Campaigns With The Influencer Marketing Factory

Now that you’ve been inspired by some of the top-performing campaigns, you might still be left scratching your head, wondering how to put these strategies into action. It’s clear that planning, strategizing, and vetting influencers demands a significant amount of time — something that many business owners don’t have.

That’s why you need a partner like The Influencer Marketing Factory!

As a leading influencer marketing agency in the digital advertising space, we’re all about crafting scalable, genuine campaigns across big hitters like YouTube, TikTok, and Instagram. We start with a thorough examination of your brand’s vision, mission, and goals. Our team of experts then brainstorms and develops a customized strategy to amplify your product in the best way possible.

What sets us apart? It’s our mix of personal touch and a data-backed approach. We don’t just chase numbers; we craft content that captivates and converts. Our thorough tracking and analytics spell out exactly how effective our campaigns are, proving the real value of your investment.

Why Partner with The Influencer Marketing Factory?

• Award-Winning Excellence: Our portfolio boasts accolades like a five-star Glassdoor rating and finalist status in The Drum Marketing Awards USA, marking our commitment to top-tier service.

• Diverse, Skilled Team: With experts stationed from Miami to European capitals, our diverse team brings a rich blend of digital marketing prowess and campaign management tailored to your unique needs.

• Global Reach, Local Insight: Thanks to our strategic global presence, we craft campaigns that resonate across various markets, ensuring local relevance and broad impact.

• Proven Success with Titans: Collaborating with giants like Google, META, and Amazon, we consistently deliver beyond expectations.

• Innovative, Authentic Strategies: From viral TikTok videos to genuine Instagram stories, our campaigns are crafted for maximum engagement and optimal reach.

• Dedicated to Diversity and Inclusion: Our commitment extends to working with influencers from diverse backgrounds, ensuring our campaigns reflect and connect with a broad spectrum of audiences.

Conclusion

And that concludes our list of the best influencer marketing initiatives out there. The one main takeaway from this piece is that the success of an influencer marketing campaign does not solely depend on who you collaborate with but also on how you engage the audience. So, regardless of what industry you operate in, be original and creative — that’s what will make heads turn.

Resources

[1] – https://www.statista.com/topics/2496/influence-marketing/

[2]- https://www.statista.com/statistics/1461015/most-trending-skincare-trends-tiktok/