Connecting with your target audience isn’t always as smooth as it should be. After all, modern consumers are constantly being bombarded by offers and content from various different companies all the time. It’s really no surprise that they’re on the fence about engaging. Over the years, brands have tried all the strategies and tactics in the book. Still, nothing resonates with...
Skeptical about running an influencer marketing campaign? Let’s change that thought for you. “Influencer” is not a new term — it’s been around forever. Remember the poufy hairstyle of Marie Antoinette, the 18th-century French monarch? Well, it still turned heads until the early 2000s! And guess what? It’s making a comeback in 2024 with a modern twist — that’s the timeless power...
Imagine this scenario: you're scrolling through your Instagram feed, looking for inspiration for a new look or gift ideas for your best mate. Suddenly, amidst the flow of photos and videos, you notice a well-dressed girl or a stylish guy sharing their latest experience with a product or recommending beauty items, whatever. You follow their account, rely on their advice,...
Ever had that warm, fuzzy feeling when you stumble upon an influencer's post and think, 'Gosh, they're more relatable than any A-lister in glitzy Hollywood'? Guess what? You're in good company! A surprising 92% of folks out there feel just like you, trusting the friendly face of an influencer over even the most renowned celeb. In today's digital age, where a cozy...
In a world dominated by rapid technological advancements, marketing is an arena that's perpetually in flux. And sometimes it can be difficult to keep up with marketing trends. Old-school marketing techniques can often seem dwarfed in the dazzling light of influencer marketing, the emerging creator economy, and a ceaseless rollout of novel social media platforms. But what if the secret sauce...