From X posts, which get heaps of likes, to Facebook celebs with millions of followers, there is a huge untapped audience just waiting for businesses to connect with them. You can tell by looking at Kim Kardashian's Instagram impact or companies like PRIME by KSI and Logan Paul that a well-organized influencer campaign can be both successful and have a...
Skeptical about running an influencer marketing campaign? Let’s change that thought for you. “Influencer” is not a new term — it’s been around forever. Remember the poufy hairstyle of Marie Antoinette, the 18th-century French monarch? Well, it still turned heads until the early 2000s! And guess what? It’s making a comeback in 2024 with a modern twist — that’s the timeless power...
Early March this year, the Sidemen, a popular YouTube group, launched their very own breakfast cereal. Just two weeks later, they'd sold a staggering 100,000 boxes. How did they pull off such impressive numbers? Not through old-school TV or newspaper ads. Instead, they collaborated with fellow YouTubers who showcased the cereal through captivating reviews and unboxing videos. Unlike Instagram and TikTok,...
What makes you buy a product online? [caption id="attachment_3261" align="aligncenter" width="967"] Source: https://unsplash.com/photos/6FarKlVmp78[/caption] Is it because the product description is convincing? Or is it because you discovered it through an influencer? According to a survey, 89% of marketers say that the ROI in influencer marketing is significantly better than other channels. This means that brands generate more sales with the help of online...