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What makes you buy a product online? [caption id="attachment_3261" align="aligncenter" width="967"] Source: https://unsplash.com/photos/6FarKlVmp78[/caption] Is it because the product description is convincing? Or is it because you discovered it through an influencer? According to a survey, 89% of marketers say that the ROI in influencer marketing is significantly better than other channels. This means that brands generate more sales with the help of online...

06 August, 2021

Prolific social media engagement has given rise to the "influencer phenomenon," where individuals of distinctive character, looks, and talent draw towards themselves a considerable number of spectators. The Influencer Marketing Factory believes that where there's an audience, there's an opportunity to bring any product or service to the spotlight! The Influencer Marketing Factory keeps tabs on all the widely followed YouTube,...

22 July, 2021

As social media becomes more popular and prominent, it’s even more critical that companies start learning how to advertise online. Two excellent ways to do this are influencer marketing and live shopping. Influencer marketing is a strategy that businesses use to promote their services or products by partnering with social media influencers. Usually, companies look for social media users with large...

07 July, 2021

If your company is serious about growth, chances are you’ve already started a YouTube channel. YouTube is an amazing platform both for brand awareness and new customer acquisition. With over two billion users each month (nearly a third of the entire internet!) turning to YouTube for their video content, the platform is not to be ignored. But as you watch other companies...

02 July, 2021

Influencer marketing is insanely popular in most industries due to its effectiveness. According to recent research, over 65% of sports marketers believe that for brands to succeed online, they need to leverage the power of influencer marketing. Sports stars are natural influencers, and social media has provided them with an effective way of getting found online. They can reach, connect with, and...

26 May, 2021

Introduction Influencer marketing is undoubtedly one of the hottest talking points of modern business in 2021, and it is far more than a buzz phrase. It is one of the most powerful features that can be added to a company’s digital strategy and has the potential to completely transform the brand’s appeal, reach, and engagement. The marketing method has become a huge...

07 May, 2021

What is Social Commerce? In the dynamic digital landscape, social commerce has redefined the way products are bought and sold. This transformative concept enables direct transactions within social media platforms, eliminating the need for users to navigate away from their preferred networks. With intuitive features like the "buy now" button and autofill payments, the process becomes seamlessly accessible to diverse users. Central...

09 March, 2021

When it comes to sponsorships and advertising, the internet has really changed a lot of things. That’s because people are connected with brands in entirely different ways than they were a few decades ago. Previously, if someone had something to sell, they had to interrupt you with whatever you were doing, be it watching a program or reading something. And...

05 March, 2021

TikTok vs Instagram Reels: Our Study Everyone active on social media has heard all the buzz about Instagram Reels and the similarity to TikTok, both on a style and exposure perspective. While it is a great feature, there is still a huge distinctiveness about TikTok that no platform can mimic. In a current study, our agency The Influencer Marketing Factory analyzed 60...

25 January, 2021

Every company is aware of the benefits that come with having a great Instagram strategy or being active on Facebook but very few companies have bothered truly investing time and resources into TikTok. Even though it is the sixth-largest social network, TikTok often does not get the attention it deserves. [caption id="attachment_2927" align="aligncenter" width="900"] Source[/caption] The benefits of using TikTok as part of...

17 December, 2020

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