The Rise of Creators & Brands IRL According to Forbes, more than 95% of Gen Z and Millennials are interested in turning their online interactions and passions into real-world experiences. Attending these IRL events has led 84% of attendees to form new friendships, while 45% say such experiences have strengthened their “sense of self.” Brooke Berry’s latest initiative, The Shift Crawl,...
Creator Economy 2025 Trends The Current State of the Creator Economy https://www.youtube.com/watch?v=iSuOYyxJzek The creator economy has reached an inflection point. Once dismissed as a passing trend or relegated to experimental “side budget” campaigns, creators are now central to how culture moves, how products launch, and how brands connect with consumers. But with growth comes complexity. As algorithms shift, platforms compete, and creators professionalize,...
Automotive Influencer Marketing: Best Practices & Case Studies Automotive influencer marketing is transforming how car brands connect with modern consumers. As buyers increasingly rely on social media for research and recommendations, automotive companies are partnering with influencers to drive awareness, credibility, and sales. From TikTok car reviews to YouTube test drives and Instagram lifestyle collaborations, influencer marketing in the automotive industry...
In today's digital world, local businesses are increasingly discovering that hyperlocal influencers—content creators with small but deeply engaged, geographically concentrated audiences—offer one of the most powerful marketing strategies yet. Unlike macro-influencers, who cater to broad or global audiences, hyperlocal influencers speak directly to those around them: their neighborhoods, towns, or communities. This micro-targeted approach amplifies authenticity, trust, and engagement—key drivers...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory partnered with JOW to support its U.S. expansion by activating 100+ micro and medium influencers across Texas. By working with nutritionists, dietitians, moms, and fitness creators, the campaign drove awareness and app usage through authentic content and clear calls to action." font_container="tag:h2|text_align:center"...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory partnered with Omoda to amplify the launch of their new vehicle, sending UK-based influencers to the Eco User Summit in Wuhu, China, and showcasing the brand’s innovation through authentic, creative content that resonated with their target audience." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1754504393586{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row...
Pinterest’s First-Ever Co-branded Product with an Influencer Pinterest is home to millions of pieces of inspirational content, ranging from recipes to outfit ideas of the day. Niche creators are known to embrace Pinterest as the ultimate platform to curate aesthetics, share their favorite products, and collaborate with fans on boards. Now, Pinterest is taking the ultimate leap into the creator economy...
How Creators are Influencing Tourism Source: IShowSpeed You may have heard of the Taylor Swift effect, but what about the IShowSpeed effect? In today’s creator economy, influencers are playing a larger role as cultural curators, from kickstarting trends and developing viral brands to, now, influencing global tourism. Streaming sensation IShowSpeed is currently embarked on a worldwide tour, visiting exciting countries and livestreaming his...
Shifting to the “Big Screen” A Growing Preference for Longer Content & Bigger Screens [caption id="attachment_8515" align="alignnone" width="1024"] YouTube (11.1%) is the #1 streaming platform on TVs, as per Nielsen.[/caption] The rise of content creators and influencers is no longer confined to social media feeds. Influencers are increasingly shifting from creating vertical-focused content to longer videos on bigger screens. Platforms like YouTube have...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="The Influencer Marketing Factory partnered with Purito to boost visibility for its new Centella skincare line, driving Amazon USA sales and global brand awareness through a curated network of TikTok and Instagram influencers across the US, UK, and Europe." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1752158008746{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row css_animation="" row_type="row"...