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It seems like influencers are everywhere these days. We see them posting images on Instagram, hosting live streams on Facebook, and uploading product reviews on YouTube. It’s no secret that influencers have an effect on consumer habits. In fact, this undeniable power has prompted 73% of marketers to allocate a budget specifically dedicated to influencer marketing. And influencer marketing budgets are...

How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer...

Times are changing, and so are career paths and the working-class economy. If you ask your average Millenial or Gen Zer you would probably be surprised to learn that more than half of their generation is an aspiring influencer. According to CNBC Make It report, 72% of Millennials and Gen Zers follow influencers to learn about new brands, new products,...

As you might know already, The Influencer Marketing Factory is a global leader TikTok Agency, working with amazing brands such as Sony Music, Google, Universal Music, Warner Bros., Snapchat and many more. We can proudly say that we are able to give our clients an extensive report during and at the end of their TikTok Influencer Marketing Campaign. Below you can...

Sometimes the difference between a successful company and a failed business is the way they carry out their marketing activities. Marketing is one of the most important aspects of a business. Our world is a rapidly changing place and only those businesses survive that change with the changing world. With the advent of social media, marketing became easier and more powerful...

What Is TikTok? TikTok is a relatively new app in the market if compared to giants like Facebook and Instagram. It started out as a fun app but in the last year has shown potential for influencer marketing use. This is why this new social media has now opened up its doors for businesses who want to invest in marketing and...

What is TikTok? Originated in China and firstly named as Douyin, TikTok is one of the most downloaded apps of 2018-2019. It is still known as Douyin in China, with the international name of TikTok. This is an app that allows anyone to create short videos. Who Is On Tiktok? And From Which Countries? TikTok is primarily designed for youngsters of Gen Z and...

TikTok is one of the most popular apps in the world. It is one of the newest sensations on the internet. With almost 1 billion active users, TikTok is said to be the next Instagram or Snapchat. TikTok is a free app that lets people create and upload lip sync videos for the world to see.  Its unique format is one...

TikTok is one of the most popular social media apps that you can find out there in the world. More than 800 million people have downloaded TikTok as of now. When you are using TikTok, you will be able to mime to a soundtrack and upload video clips. As of now, TikTok supports uploading video clips up to 1 minute. On...

We at The Influencer Marketing Factory love TikTok and after working on several influencer marketing campaigns, we decided to interview 5 different TikTok content creator and ask them why are they on this fast-growing app, why is different from other social media and how do they see it changing in the next 6 months. TikTok Creators Insights: 1. Erin Constantine - @eron6226 Why...