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The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

Did you know that companies with diverse executive teams are 36% more likely to achieve above-average profitability? Inclusive marketing is a marketing trend and a strategic approach where your agency has a key role to play in supporting inclusivity. It’s a technique to highlight diversity in your organization and appeal to the public through advertising campaigns. Creating a positive image is the...

Looking to make a splash on Instagram? You're in the right place! Instagram isn't just about stunning photos and catchy hashtags; it's a goldmine for influencer marketing. In this article, we'll walk you through what makes this advertising style tick, its undeniable impact, and some jaw-dropping examples to get your creative juices flowing. We're also spilling the beans on crafting a...

YouTube isn't just a video-sharing platform; it's a vibrant community where social media personalities and brands forge powerful connections with audiences. Its influence is far-reaching, impacting consumer behaviors and preferences globally.  In this article, we'll navigate through six straightforward yet effective steps to craft a YouTube influencer marketing strategy that not only captures attention but also wins hearts. Whether you're new...

Did you know that TikTok has over 50 million active users, with 90% of them accessing the app on a daily basis [1]? This platform is not just a social media sensation; it's an advertising powerhouse, particularly through collaborations. With its unique format and massive, diverse audience, it offers unparalleled opportunities for companies to reach new demographics in innovative ways....

So, you're interested in influencer marketing? Great! It is one of the popular forms of advertising today. As such, businesses of all sizes are turning to it to connect with hard-to-reach demographics and bolster their brand reputation. The effectiveness of influencer collaborations hinges on a multitude of factors, including reach, engagement, platform, and niche. Understanding the costs associated with these partnerships...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Influencer marketing has proven its worth, continually reshaping the way brands reach their audiences. Most major companies across the globe utilize its adaptability and long reach. However, it is an industry in constant flux, requiring businesses to stay updated with emerging developments to maintain engagement and relevance.  This article delves into the latest trends...

Generative AI: YouTube Dream Screen Coming Soon [caption id="" align="alignnone" width="800"] Source: YouTube[/caption] YouTube creators will soon have a chance to experiment with generative AI with YouTube’s latest creator tool, Dream Screen. YouTube Shorts was first launched in 2020 and since then, YouTube has made efforts to innovate the space of short-form content creation. YouTube Shorts garners more than 70 billion views daily...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In a digital age where online holiday sales are forecasted to exceed $1.19 trillion globally, utilizing influencer marketing for festive seasons is increasingly vital. Salesforce highlights that advertising through social media is set to generate ten times more online shopping visits than conventional marketing techniques in the 2023 festive season. Deloitte’s 2022 Holiday Retail...