Instagram Reels is the #1 US TikTok competitor created by Instagram. In this post, we tell you how effective Instagram Reels can be for your influencer marketing activities and campaigns. What Is Instagram Reels Late last year, Instagram started experimenting with its Reels feature in Brazil. Reels isn't a standalone app, but just a new feature that allows users to create quick...
Instagram is a visual platform and you definitely need strong branding if you want to grow a loyal customer base. Take a look at any big Instagram brand account, and you’ll notice this right away - there’s a unique “something” that makes them instantly recognizable. Ever wondered why do people pay $6 for a cup of Starbucks when they can...
What is CapCut? "CapCut is a free all-in-one video editing app that helps you create incredible videos." says the official description on Google Play. CapCut was launched in the Chinese market as “Jianying”. The app has been in the Top 10 Worldwide (Non-Game) Most Downloaded Apps in 2019. CapCut video templates make creating trendy meme content easy and engaging for brands with the...
What is influencer marketing? Influencer marketing is a social-media based type of marketing, which engages individuals to promote a product or service. Influencers can be divided by the number of followers, industry, and content type. By Followers Mega-Influencer: Usually celebrities, like singers, actors, journalists; great audiences, but low engagement. Macro-Influencer: Content creators that have built a strong brand name; followers are high...
What is Viamaker Editor App? [caption id="attachment_2299" align="aligncenter" width="1024"] Viamaker Editor App Screens[/caption] Viamaker is a video editing app that allows users to edit their videos by adding effects and filters, trimming them and adding subtitles. Viamaker was originally created by Shenzhen Lianmeng Technology Co. Ltd, a company that Bytedance acquired in 2018 for $300 million. Viamaker is a great and free video-editing...
Need to run an effective influencer marketing campaign? Wondering how to ratify your influencer marketing partnerships? In this article, find out how to discover and contract with an influencer: Consider The Audience Different products are targeted at different audiences. That said, you might want to consider your brand’s audience and determine which influencer to associate your brand with. There is little point...
It is fascinating to consider the ways that the average person goes through as long as two hours on social media every day. On one hand, some invest almost no energy into social media and will be beyond marketing reach. On the other hand, there are those who spend about each waking moment on their phones and computers. But the...
Traditional media is becoming less efficient. More and more consumers are turning to social networks like YouTube, Facebook and Instagram for entertainment, news, and information. Influencer agencies offer brands an effective way to target consumers by taking advantage of the large interactive audience under the world's leading social media influencers. There are many influencers, ranging from large influencers like celebrities to...
The influencer marketing industry continues to grow each year, and in doing so, more and more brands and agencies are incorporating influencers into their overall marketing strategies. The importance of influencers cannot be denied in the digital age. Different brands and organizations are collaborating with them to market their commercial messages and share their value propositions with their followers. In...
Nomination Our agency is proud and happy to say that our work has been recognized by The Drum's judges and it is officially a finalist of The Drum Marketing Awards USA 2020. The Drum Marketing Awards recognizes the best and most effective marketing from brands and agencies right across the US and our work has been chosen amongst this select group. Our TikTok...