Meta has done it again. Within the last 72 hours, Meta has released its new standalone app, Threads, built by the Instagram team and it has skyrocketed to one of the highest downloaded apps. The Threads app gives Instagram users the ability to engage in conversations versus consuming visual content. The conversation-based app is a first for Meta to soon...
The world of marketing is fierce, and the audience's attention spans are shorter than those of a cat. Businesses and brands are always looking for new marketing strategies to give them an advantage over their competition. What if we told you that there's a marketing strategy that has proven effective and entertaining? This dynamic combination of influencer marketing and video-making is...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Hope you enjoy and follow us on Linkedin to stay updated on all the future Influencer Marketing Chats! Our client guest for this episode is Erica Hulbert. Erica is a US and CA Marketing and Social Media Specialist at Springfree Trampoline. Springfree offers...
What's Different About The Lemon8 App Lemon8 users have been very clear about the fact that the app creates a sense of authenticity and celebrates various creative styles. What we have to understand about Lemon8 is that it's still a new up-and-coming app, which means that the algorithm will continue changing and evolving, and this also means Lemon8 users shouldn't get...
Chances are, you've seen the buzz about the new Lemon8 app and are curious as to what it is and what it could do for your brand. There is no shortage of new apps, and how are you supposed to know which ones to try and if there is an opportunity for your brand on these new apps? In this blog...
As US lawmakers discuss a possible ban on the popular social media app TikTok, another rising star is making waves. Lemon8, owned by ByteDance, has quickly become one of the most popular lifestyle apps in the Apple App Store. Lemon8 is not like other digital platforms. Instead, it's a friendly place that celebrates the creativity of young people. They have different topics...
Influencer marketing has become a key part of brands’ overall marketing mix in recent years and is only continuing to grow. 89% of marketers say they’ll maintain or even increase their influencer investment throughout 2023. But how do you get an influencer to work with you? From casually sliding into their DMS to the more professional approach of contacting them via...
What Is Livestream Shopping? Livestream shopping is a way for consumers to purchase items in real-time while the host of a live event is explaining the products and their features. Viewers can purchase the item from their phones or other devices as the host describes it. The host can normally answer questions live, which, in turn, creates a positive user experience. Livestream...
Are you a business owner who is looking to start selling your products on TikTok? Or are you already trying to sell your products on TikTok but not seeing the results you want? In this post, we'll be discussing the latest shopping trends on TikTok and how you can capitalize on them for your eCommerce business. So stay tuned for...
The holidays can be a stressful time for business owners. Every year, businesses have one thing in mind… they want to hit their sales targets for each holiday campaign. With that often comes a great deal of logistics to consider. Will their teams be able to handle higher sales volumes, will their campaigns reach enough audience members to make an...