Author: admin

  • All
  • Affiliate Marketing
  • Awards
  • CapCut
  • Case Study
  • Cities
  • Creator Economy
  • eSports
  • Influencer Marketing
  • Influencer Marketing Chats
  • Instagram
  • Interview
  • Lemon8
  • Newsletter
  • Reels
  • Social Commerce
  • Threads
  • TikTok
  • Viamaker
  • YouTube

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In a digital age where online holiday sales are forecasted to exceed $1.19 trillion globally, utilizing influencer marketing for festive seasons is increasingly vital. Salesforce highlights that advertising through social media is set to generate ten times more online shopping visits than conventional marketing techniques in the 2023 festive season. Deloitte’s 2022 Holiday Retail...

25 September, 2023

TikTok Shop Officially Launches in the U.S. [caption id="" align="aligncenter" width="800"] Source: Financial Times[/caption] It’s the announcement we’ve all been waiting for. TikTok Shop has officially launched in the U.S. after several months of testing. The social commerce platform has garnered over 150 million U.S. users since launching in November, and TikTok Shop has rapidly introduced countless new vendors to its marketplace...

19 September, 2023

TikTok Tests New Shop Tab [caption id="" align="aligncenter" width="800"] Source: Bloomberg[/caption] TikTok is continuing to make moves in its push for in-stream social commerce. According to a recent report from Bloomberg, TikTok is in the process of testing a new Shop tab for TikTok Shop. The Shop tab appears between the Following and For You Tabs, a premium placement for UI according to...

12 September, 2023

YouTube Launches New YouTube Music AI Incubator Program [caption id="" align="alignnone" width="800"] Source: SiliconANGLE[/caption] Listen up! YouTube just launched the YouTube Music AI Incubator program dedicated to embracing creative expression through the responsible use of artificial intelligence. YouTube partnered up with artists, songwriters, and producers from Universal Music Group. It feels as if yesterday the first “AI covers” and AI-generated music using the voices...

30 August, 2023

In a world dominated by rapid technological advancements, marketing is an arena that's perpetually in flux. And sometimes it can be difficult to keep up with marketing trends. Old-school marketing techniques can often seem dwarfed in the dazzling light of influencer marketing, the emerging creator economy, and a ceaseless rollout of novel social media platforms. But what if the secret sauce...

29 August, 2023

Fulfilled by TikTok Officially Launches in the UK [caption id="" align="alignnone" width="1181"] Source: TikTok[/caption] TikTok has officially launched its new Fulfilled by TikTok Shop logistics program for UK merchants. In a recent blog post, TikTok shared all about the structure and application process for TikTok Shop, highlighting the program’s strengths via multiple case studies of merchants who recently tested FBT in the...

28 August, 2023

In today's rapidly evolving influencer marketing scene, the spotlight is increasingly on Diversity and Inclusion (D&I). For marketing to truly resonate, it must mirror the vast array of human experiences. Let's dive deep into the pivotal role D&I plays in influencer marketing. Recognizing the Role of Diversity & Inclusion Brands need to grasp the indispensable role of D&I in influencer marketing. By...

28 August, 2023

If your brand is not using TikTok, we would tell you that you’re missing out. Whether you use TikTok or not, you know that it's been growing rapidly and that brands have been flocking to the app to reach more customers and increase their revenue. Short-form videos aren't going anywhere, and TikTok makes it incredibly easy to get started. And...

22 August, 2023

Major Upgrades and Updates for YouTube Shorts [caption id="" align="aligncenter" width="800"] Source: Shuttershock[/caption] Good news for avid short-form content creators: YouTube is revamping Shorts with several amazing new features. YouTube is stepping up to the plate against TikTok and Meta Reels to offer Shorts creators a new variety of creative, community-building, and monetization features. With these new features, YouTube creators may embark...

16 August, 2023

Privacy Policy - Terms and Conditions