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What Is TikTok TikTok is one of the latest social video apps with the highest traction ever – beating Instagram, Facebook and Snapchat – that allows users to share short videos. TikTok is an app that features stickers, filters, and augmented reality (AR) to create engaging and catchy videos to share with friends and millions of other users. TikTok is famous for...

By now you must have heard about TikTok from other people or seen ads on other social media. Perhaps you have seen looping videos on your social media feeds such as Instagram and Facebook featuring the TikTok app. Naturally, digital marketers want to delve deeper to evaluate if the platform is a fad or worth it and the results speak...

TikTok and Influencer Marketing: Calvin Klein Campaign The introduction of the new campaign by Calvin Klein is a paradigm shift aimed at improving the company's sales position. In a move to improve the condition, the company launched its first official digital marketing campaign on TikTok. Abandoning the Runway arena for The Social Media Scene Calvin Klein is hoping to find some relief in...

eSports Influencer Marketing 101: What, Why and How [caption id="attachment_677" align="alignnone" width="1024"] Jamie McInall at Pexels[/caption] Sport and brands looking to promote their products have always gone hand in hand since, well, ever. It's neither a new concept nor an exhausted one. The only element of this form of influence marketing that has changed is the dynamics video games have brought. Through...

TikTok has been creating a buzz in the last few years and continues to grow every single day. Let's recap, TikTok was launched in 2016 as a video platform where people could share and edit videos. Since then it has garnered an impressive following and is currently used in more than 150 countries. TikTok for Business can drastically help your...

It's important to acknowledge that videos are the holy grail of influencer marketing. It shouldn't come as a surprise to anyone especially to people with sizeable experience in marketing that influencer marketers are taking to TikTok. You have probably seen it in the news, seen related logos on videos, or heard it from people around you, TikTok has become a...

The year's washing away fast. Annual predictions are amassing a following and influencer marketers reshaping their strategies with regard to top influencer marketing trends. Recently, influencer marketing has attracted more attention and become more scrutinized and controversial courtesy of the transgressions that riddled companies such as Facebook in the recent past. As 2019 progresses, influencer marketers have to tune their tactics...

The Power Of Influencer Marketing: What is influencer marketing? The Growth of Influencer Instagram Marketing Why is Influencer Marketing so popular and effective on Instagram? The Cost-effectiveness in Influencer Marketing Why does Instagram Influencer Marketing Work? Why is Influencer Marketing Important? Why should you include Instagram influencer marketing in the next digital marketing strategy? Conclusion What is Influencer Marketing? A research by...

Instagram has over 600 million users and has the highest engagement ratings amongst all other social media. Instagram growth is a perfect way to advertise your business and boost your blog. Think also that “more than 40 Billion photos have been uploaded to Instagram so far.” and that “200 million Instagrammers actively visit the profile of a business every day” as stated...

Almost every time that I had a conversation with someone not very familiar with Instagram hashtags I received the same question: “I use 30 really big hashtags, so people can find me, am I doing it right?”. And all the time I had to reply that it was actually the worst hashtag strategy to use on Instagram and I will...