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In today's rapidly evolving influencer marketing scene, the spotlight is increasingly on Diversity and Inclusion (D&I). For marketing to truly resonate, it must mirror the vast array of human experiences. Let's dive deep into the pivotal role D&I plays in influencer marketing. Recognizing the Role of Diversity & Inclusion Brands need to grasp the indispensable role of D&I in influencer marketing. By...

28 August, 2023

If your brand is not using TikTok, we would tell you that you’re missing out. Whether you use TikTok or not, you know that it's been growing rapidly and that brands have been flocking to the app to reach more customers and increase their revenue. Short-form videos aren't going anywhere, and TikTok makes it incredibly easy to get started. And...

22 August, 2023

Major Upgrades and Updates for YouTube Shorts [caption id="" align="aligncenter" width="800"] Source: Shuttershock[/caption] Good news for avid short-form content creators: YouTube is revamping Shorts with several amazing new features. YouTube is stepping up to the plate against TikTok and Meta Reels to offer Shorts creators a new variety of creative, community-building, and monetization features. With these new features, YouTube creators may embark...

16 August, 2023

Brands and creators are always looking for ways to grow their reach and increase their revenue. Social media and other marketing platforms create a unique opportunity for monetization. As more and more brands start their journey to establish their digital footprints, there are a lot of opportunities to explore for both creators and brands. Are you active on TikTok? If so,...

09 August, 2023

More and more, we're seeing brands and creators benefiting from TikTok Shops, and we couldn't be more excited about it. TikTok Shops allows brands and creators to make more money while using a platform that they already love. As a brand, if you have had success on TikTok, we would recommend exploring the opportunities that TikTok Shops presents.In this insightful...

04 August, 2023

Earn Big Via One of the Largest Virtual Economies, Roblox [caption id="" align="aligncenter" width="800"] Source: Roblox[/caption] Digital creators interested in earning big have rapidly joined one of the largest virtual economies to date, Roblox. What may be your younger relative’s favorite multiplayer video game has become a pillar in what Lia Haberman, an Insider Top Creator Economy Expert and UCLA Social Media...

01 August, 2023

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...

31 July, 2023

If you've been hearing some buzz around TikTok Shop, you're not alone. TikTok Shop gives brands and creators an immense opportunity to monetize and foster a positive shopping experience for their audiences. If your brand is already thriving on TikTok, it may be time to consider selling your products on the app with this innovative solution. On the other hand,...

24 July, 2023

If you were to ask us which marketing method has the most influence on consumer behavior and purchasing decisions, we'd say without a doubt that it is influencer marketing. Influencers and content creators create and impact trends; they influence the purchases of their audience members and can contribute to brands' growth and sales. Marketers and brands are increasingly turning to influencers...

13 July, 2023

If you're here, chances are you've heard about the new Threads app by Instagram. The app has taken the world of social media users by storm, and by day five of being released, it amassed over 100 million users. [caption id="attachment_3967" align="alignnone" width="1024"] Threads - Source: App Store[/caption] When we start using a new platform, it can be difficult for businesses to...

13 July, 2023

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