The holidays can be a stressful time for business owners. Every year, businesses have one thing in mind… they want to hit their sales targets for each holiday campaign. With that often comes a great deal of logistics to consider. Will their teams be able to handle higher sales volumes, will their campaigns reach enough audience members to make an...
TikTok, the mobile social network owned by ByteDance, is one of the fastest-growing apps in recent years. It is gradually becoming more popular than Instagram or Facebook, quickly gaining ground by becoming a go-to platform for people to share their lives with friends and family. TikTok currently has over one billion monthly active users and is the most downloaded app...
The video marketing industry has seen a huge rise in popularity over the years, especially with platforms like TikTok & YouTube. These platforms have provided an opportunity for people to make a living by creating content that entertains their audience and informs them about something they're interested in. It's also been an immense opportunity for brands to leverage Influencer Marketing to...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Hope you enjoy and follow us on Linkedin to stay updated on all the future Influencer Marketing Chats! Our client guests for this episode are Meredith Earley and Winette Vo. Winette is the Senior Growth Marketing Manager and Meredith is a Growth Marketer...
Livestream shopping is the latest trend to sweep the internet. It allows shoppers to see and buy products in real-time as the seller demonstrates them. This can be a great way to find unique items you might not find elsewhere or get a closer look at products before buying them. [caption id="attachment_3792" align="alignnone" width="1024"] LIVESTREAM SHOPPING REPORT 2022[/caption] Plus, with the number...
Since the influencer marketing business is expected to reach more than $16 billion in 2022, it's definitely an option to think about to build your brand. Businesses are seeing amazing results, and it's relatively easy to implement! Read on to learn about the fundamental steps of an Influencer Marketing Strategy required for your first marketing campaign with social media influencers. Influencer...
Let's talk about YouTube Shorts. In 2020 YouTube started rolling out its own version of short-form videos to compete with TikTok, YouTube Shorts. YouTube Shorts cater to the preferences of viewers, who increasingly like videos in vertical format and in short length. Over the last year, TikTok has been growing tremendously and, through its success, has popularized this kind of content....
Welcome back to our Influencer Marketing Chat series, where you can hear about the people behind our clients! Lauren Banks is today's client interview feature. Lauren is a marketing analyst at ExeGi Pharma, a biotechnology company focused on the development and commercialization of live biotherapeutic and probiotic medicines. We could not be more excited to interview her! From my understanding, you...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Daniella Capodilupo is today's client interview feature. Daniella is an influencer marketing manager for North America at Preply, which is one of the top language learning app and e-learning platforms recognized worldwide. As of 2022, Preply connects over 140,000 tutors, teaching 50...
If you're like most business owners, you're always looking for new ways to grow your company. You may have tried social media marketing, but are you using TikTok? TikTok is a fast-growing social media platform that can be a great way to reach more customers and grow your business. With more than 1 billion active users as of September 2021, it's no...