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So, you're interested in influencer marketing? Great! It is one of the popular forms of advertising today. As such, businesses of all sizes are turning to it to connect with hard-to-reach demographics and bolster their brand reputation. The effectiveness of influencer collaborations hinges on a multitude of factors, including reach, engagement, platform, and niche. Understanding the costs associated with these partnerships...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Influencer marketing has proven its worth, continually reshaping the way brands reach their audiences. Most major companies across the globe utilize its adaptability and long reach. However, it is an industry in constant flux, requiring businesses to stay updated with emerging developments to maintain engagement and relevance.  This article delves into the latest trends...

Generative AI: YouTube Dream Screen Coming Soon [caption id="" align="alignnone" width="800"] Source: YouTube[/caption] YouTube creators will soon have a chance to experiment with generative AI with YouTube’s latest creator tool, Dream Screen. YouTube Shorts was first launched in 2020 and since then, YouTube has made efforts to innovate the space of short-form content creation. YouTube Shorts garners more than 70 billion views daily...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In a digital age where online holiday sales are forecasted to exceed $1.19 trillion globally, utilizing influencer marketing for festive seasons is increasingly vital. Salesforce highlights that advertising through social media is set to generate ten times more online shopping visits than conventional marketing techniques in the 2023 festive season. Deloitte’s 2022 Holiday Retail...

TikTok Shop Officially Launches in the U.S. [caption id="" align="aligncenter" width="800"] Source: Financial Times[/caption] It’s the announcement we’ve all been waiting for. TikTok Shop has officially launched in the U.S. after several months of testing. The social commerce platform has garnered over 150 million U.S. users since launching in November, and TikTok Shop has rapidly introduced countless new vendors to its marketplace...

TikTok Tests New Shop Tab [caption id="" align="aligncenter" width="800"] Source: Bloomberg[/caption] TikTok is continuing to make moves in its push for in-stream social commerce. According to a recent report from Bloomberg, TikTok is in the process of testing a new Shop tab for TikTok Shop. The Shop tab appears between the Following and For You Tabs, a premium placement for UI according to...

YouTube Launches New YouTube Music AI Incubator Program [caption id="" align="alignnone" width="800"] Source: SiliconANGLE[/caption] Listen up! YouTube just launched the YouTube Music AI Incubator program dedicated to embracing creative expression through the responsible use of artificial intelligence. YouTube partnered up with artists, songwriters, and producers from Universal Music Group. It feels as if yesterday the first “AI covers” and AI-generated music using the voices...

In a world dominated by rapid technological advancements, marketing is an arena that's perpetually in flux. And sometimes it can be difficult to keep up with marketing trends. Old-school marketing techniques can often seem dwarfed in the dazzling light of influencer marketing, the emerging creator economy, and a ceaseless rollout of novel social media platforms. But what if the secret sauce...