Gone are the days when having a solid Instagram presence is enough to make an impact. In today's social media landscape, you need to be where your audience is spending their time, and that's on TikTok. TikTok is one of the fastest-growing social media platforms with over 1 billion active users. If you're not using TikTok to reach out to your...
Want to know how to grow on TikTok in 2022? We’re glad you’re here. In this blog post, we will share how you can grow on TikTok by outlining some actionable strategies and some of the best TikTok growth tips. Did you know that TikTok users spend more than 850 minutes on the app each month? This means that the average...
What are Virtual Influencers? Virtual influencers are digital computer-generated characters and are created using graphic software. These characters have then been made social media accounts and garnered large followings on many different platforms. The characters, much like fictional story characters, are made to be ‘human-like’ and have their own personalities, interests, and unique features. This allows for users and followers to...
What is Social Commerce? Social Commerce is the process of selling products directly on social media. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the...
With the growing prevalence of social media, content creators have created a new economy that essentially has no glass ceiling – The Creator Economy. There are over 50 million content creators (2020 Report by SignalFire), including social media influencers, bloggers, and videographers who use software and finance tools that assist in their growth and monetization. Creators who are able to...
With 1 billion monthly active users, when an average person spends 58 minutes a day on the platform, Instagram has become a good marketing channel for businesses that want to warm up potential customers' interest in their brand and products. As a result, Instagram is a solid lead-generation tool for businesses of all sizes and niches. However, 25 million businesses fight for...
Social Media and Influencer Marketing create a unique nexus between brands and consumers - one that hasn’t been replicated anywhere else in the history of digital sales. The influencers bring their unique talents and skills on board to create fun, exciting content that engages their audience. This helps them provide interesting recommendations which may be useful to their niche audience. Brands can...
What Is The Creator Economy in 2023 The Creator Economy represents a category of enterprises established by over 200 million individuals, including content creators, curators, social media influencers, bloggers, and videographers. These individuals utilize software and financial tools to support their expansion and revenue generation. Since our 2021 Creator Economy Report, there has been a 314% increase in the global content...
New York, NY – Digital.com, a leading independent review website for small business online tools, products, and services, has announced The Influencer Marketing Factory among the best app marketing companies in New York City, New York for 2021. The top firms were evaluated based on industry focus, marketing services, and marketing process. The Influencer Marketing Factory and other companies on the final...
Small businesses often overlook the importance of Instagram, but an Instagram profile has many advertising benefits for your business. Not only can you target a specific audience and collaborate with influencers, but visual images can get your point across much more quickly and effectively. One of the key elements is to ensure that people see your content. You need followers, and...