Brands and creators are always looking for ways to grow their reach and increase their revenue. Social media and other marketing platforms create a unique opportunity for monetization. As more and more brands start their journey to establish their digital footprints, there are a lot of opportunities to explore for both creators and brands. Are you active on TikTok? If so,...
More and more, we're seeing brands and creators benefiting from TikTok Shops, and we couldn't be more excited about it. TikTok Shops allows brands and creators to make more money while using a platform that they already love. As a brand, if you have had success on TikTok, we would recommend exploring the opportunities that TikTok Shops presents.In this insightful...
Earn Big Via One of the Largest Virtual Economies, Roblox [caption id="" align="aligncenter" width="800"] Source: Roblox[/caption] Digital creators interested in earning big have rapidly joined one of the largest virtual economies to date, Roblox. What may be your younger relative’s favorite multiplayer video game has become a pillar in what Lia Haberman, an Insider Top Creator Economy Expert and UCLA Social Media...
Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...
If you've been hearing some buzz around TikTok Shop, you're not alone. TikTok Shop gives brands and creators an immense opportunity to monetize and foster a positive shopping experience for their audiences. If your brand is already thriving on TikTok, it may be time to consider selling your products on the app with this innovative solution. On the other hand,...
If you were to ask us which marketing method has the most influence on consumer behavior and purchasing decisions, we'd say without a doubt that it is influencer marketing. Influencers and content creators create and impact trends; they influence the purchases of their audience members and can contribute to brands' growth and sales. Marketers and brands are increasingly turning to influencers...
If you're here, chances are you've heard about the new Threads app by Instagram. The app has taken the world of social media users by storm, and by day five of being released, it amassed over 100 million users. [caption id="attachment_3967" align="alignnone" width="1024"] Threads - Source: App Store[/caption] When we start using a new platform, it can be difficult for businesses to...
Meta has done it again. Within the last 72 hours, Meta has released its new standalone app, Threads, built by the Instagram team and it has skyrocketed to one of the highest downloaded apps. The Threads app gives Instagram users the ability to engage in conversations versus consuming visual content. The conversation-based app is a first for Meta to soon...
The world of marketing is fierce, and the audience's attention spans are shorter than those of a cat. Businesses and brands are always looking for new marketing strategies to give them an advantage over their competition. What if we told you that there's a marketing strategy that has proven effective and entertaining? This dynamic combination of influencer marketing and video-making is...
Hi and welcome to our Influencer Marketing Chat series, where you can hear about the people behind our clients. Hope you enjoy and follow us on Linkedin to stay updated on all the future Influencer Marketing Chats! Our client guest for this episode is Erica Hulbert. Erica is a US and CA Marketing and Social Media Specialist at Springfree Trampoline. Springfree offers...