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Influencer marketing is an impactful advertising strategy across industries, and in today’s digital age, mobile app companies are increasing their budgets on creator marketing as influencers meet users right where they are – on their phones. Partnering with experienced influencers allows brands to leverage genuine testimonies, storytelling, and educational content to inform and connect with their target audiences. Moreover, mobile...

27 October, 2025

Influencer marketing is no longer the new fresh tactic in a brand's digital toolbox; it's business as usual. However, as more brands invest in influencers and consumers become more savvy to paid promotions, the question shifted from "Do we use influencers?" to "How do we make this authentic?" Due to this, influencer marketing in the age of consumer skepticism has...

24 October, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="Wild teamed up with The Influencer Marketing Factory to raise awareness and drive sales through authentic creator-led content. With 22 influencers across TikTok and Instagram, the campaign highlighted Wild’s refillable deodorant and sustainable mission, driving strong engagement and paid media results." font_container="tag:h2|text_align:center" google_fonts="font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:400%20regular%3A400%3Anormal" css=".vc_custom_1760560721659{padding-top: 40px !important;}"][/vc_column][/vc_row][vc_row...

15 October, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1709572195028{padding-top: 20px !important;padding-bottom: 20px !important;}" z_index=""][vc_column][vc_custom_heading text="Airalo partnered with The Influencer Marketing Factory to launch an influencer campaign across Brazil and LATAM, driving awareness and app downloads for its eSIM technology. Through TikTok, YouTube, and Instagram, over 250 creators shared engaging travel content with strong calls to action, positioning Airalo as the...

15 October, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="imf imf-compact" z_index=""][vc_column][vc_column_text el_class="imf-summary"] F45 Training came to us ahead of the New Year fitness rush. We ran a U.S. TikTok campaign with creators filming vlog-style sessions in studio, showing the mix of cardio, strength and functional training that makes F45 a place to start rather than a place to already be fit. [/vc_column_text][/vc_column][/vc_row][vc_row...

14 October, 2025

New Legal and Regulatory Developments For Creators The creator economy is maturing quickly, and so are the rules that govern it. As Congress pays closer attention and the FTC sharpens its guidance, creators, agencies, and brands are being asked to professionalize how they disclose, document, and execute influencer marketing. The message from our recent LinkedIn Live on law and compliance was...

06 October, 2025

The New Era of Social Media Over the past decade, the creator economy has thrived online with social platforms like YouTube, Instagram, and TikTok. But now, in 2025, the creator economy is no longer tied to screens. Rather, influencers are taking their talents and fan engagement to the real world with tours, pop-ups, and more. For fans, these offline experiences satisfy...

24 September, 2025

The Rise of Creators & Brands IRL According to Forbes, more than 95% of Gen Z and Millennials are interested in turning their online interactions and passions into real-world experiences. Attending these IRL events has led 84% of attendees to form new friendships, while 45% say such experiences have strengthened their “sense of self.” Brooke Berry’s latest initiative, The Shift Crawl,...

24 September, 2025

Creator Economy 2025 Trends The Current State of the Creator Economy https://www.youtube.com/watch?v=iSuOYyxJzek The creator economy has reached an inflection point. Once dismissed as a passing trend or relegated to experimental “side budget” campaigns, creators are now central to how culture moves, how products launch, and how brands connect with consumers. But with growth comes complexity. As algorithms shift, platforms compete, and creators professionalize,...

22 September, 2025

Automotive Influencer Marketing: Best Practices & Case Studies Automotive influencer marketing is transforming how car brands connect with modern consumers. As buyers increasingly rely on social media for research and recommendations, automotive companies are partnering with influencers to drive awareness, credibility, and sales. From TikTok car reviews to YouTube test drives and Instagram lifestyle collaborations, influencer marketing in the automotive industry...

15 August, 2025

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