05 Mar What is Influencer Marketing and When Should You Use It? [INFOGRAPHIC]
When it comes to sponsorships and advertising, the internet has really changed a lot of things. That’s because people are connected with brands in entirely different ways than they were a few decades ago. Previously, if someone had something to sell, they had to interrupt you with whatever you were doing, be it watching a program or reading something. And that meant the ad increased your irritation, which led you to do whatever you can, such as install pop-up blockers, to prevent ads from interrupting your scroll. Once you figure out how to do that, marketers have a dilemma. How do they get you to see what they want you to see without you being annoyed but still getting the message?
What if Influencer Marketing [INFOGRAPHIC]
One thing that’s become extremely useful for companies is influencer marketing. It’s a unique partnership with a lot of potential for businesses and for influencers, too. Explained simply, influencer marketing is about having relationships with people who have influence to a broader audience. Once they have that influence and you have that connection, there are ways for them to help influence how others feel about your brand, product or service.
Influencer marketing can be useful for brands no matter their size. Small companies can really max out their reach with the right partnerships. And marketing companies can also establish relationships with influencers even if they don’t have the most expansive budgets. In addition, this unique focus on a different type of marketing helps create trust that you can’t get through traditional advertising. Finally, the more influencers you have in your corner, the better you’ll perform in search because those people are also promoting your brand in ways that helps to maximize your visibility.
However, to say that you’re going to set up an influencer marketing program is one thing. How do you go about even figuring out what that means and what it looks like? You do it the same way you do with other marketing programs. Start with a goal, including traffic and queries. Your goal might look different than other companies influencer marketing goals. What other tips and tricks can you use to get your influencer marketing program started? This graphic helps to explain it.