02 Sep 5 Ways to Get Your Music to Go Viral On TikTok
Summary
TikTok is one of the most popular apps in the world. It is one of the newest sensations on the internet. With almost 1 billion active users, TikTok is said to be the next Instagram or Snapchat. TikTok is a free app that lets people create and upload lip sync videos for the world to see.
Its unique format is one of the biggest reasons for its popularity. People can add effects, filters and audio to create an amazing 15 seconds video. The app has helped people bring out their creativity. TikTok videos are spread throughout the world like fire. The more creative and entertaining your video, the more viral it gets. This has given a great opportunity to indie musicians who want to promote their songs and get into the mainstream. Let’s take a look at a few ways music artists can use TikTok to promote their songs.
If you are interested in knowing more about TikTok Song Promotions you can take a look at our case studies, for example, the influencer marketing campaign we did for SONY and for Universal Music.
1. Find Popular Influencers And Collaborate With Them
Like YouTube and Instagram, there are certain people on TikTok who are known for their regular high-quality content. They have a lot of following and can use their fame to make anyone famous. As a musician, you can collaborate with such people and ask them to use your music in their videos. You can pay them for each of the videos that they mention your music in.
2. Create A TikTok Challenge With Your Music
Another great way to promote your music on TikTok is to create a music challenge with your music. We have seen a recent example of this in the form of Keke Challenge. The Keke challenge skyrocketed the popularity of Drake’s song. So you can start a unique contest or a challenge and let TikTok users do the rest for you. TikTok videos go viral very quickly so it wouldn’t come as a surprise if your music challenge becomes popular on other social media networks as well.
3. Hashtags
Trending TikTok Hashtags
You can never underestimate the power of hashtags in the 21st century. TikTok Hashtags work almost as similar to the hashtags on Instagram. Unique and creative hashtags can help you get discovered easily. Hashtags can also help you go viral as long as you use creative hashtags. In addition to being creative the hashtags, your design should be based on your music.
4. Post Regular Videos Related To Your Music
We have already established that collaborating with popular TikTok influencers can have a remarkable effect on your music career. These influencers can help promote your music to their millions of followers. However, you don’t always have to rely on other people to get your music promoted. You can create your own profile on TikTok and regularly post videos with your music. You can ask your friends and family to share your videos on TikTok as well. This will start a chain and eventually make your videos viral. You have to make sure that your music is good and unique. It should be worth sharing otherwise it will never get viral. In order to promote your music, you can even post funny videos on your TikTok channel however these videos should also be related to your music. You can sing a funny song or add your music to a funny video. People love to laugh which makes comedy videos more likely to going viral. So even if your comedic video goes viral people would come to know about you as a musician. They will then be unconsciously forced to check out your other songs.
5. TikTok’s Spotlight
TikTok is set to launch a new platform by the name of Spotlight. TikTok’s spotlight program will not only help in discovering new and independent musicians but it will also help these musicians get an entry into the mainstream. Through Spotlight musicians will be able to upload their music on a specialized music channel. This music will then be available to all other TikTok users to use in their videos. TikTok has almost 1 billion active users, so an exposure on such a powerful platform is definitely going to help unsigned and independent musicians. If you are a musician who is looking to promote his or her music through TikTok then you should keep an eye out for the launch of Spotlight.