16 Feb We Turned AJR Brothers’ Latest Hit into a TikTok Anthem: Behind the Scenes of Viral Success
SONY hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting its artist AJR brothers' song 100 Bad Days.
Our Solution
Our team created an influencer marketing campaign which revolved around a hashtag challenge, to win a meet & greet with the band AJR Brothers during its London tour. We partnered up with 2 influencers on Instagram with a cumulative reach of 303,081 followers and collecting 68,405 story impressions. Moreover, we worked with two more content creators on TikTok with a follower base of 5.8M+ which resulted in over 351,010 views, 55,110 hearts (likes), 454 comments and 755 shares.
Results
Instagram Story Views
Instagram Reach
TikTok Reach
TikTok Hearts (Likes)
Comments
TikTok Shares
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