Strategizing Play: How We Leveled Up MPL Gaming’s Brand with a 15M-View Campaign

The Influencer Marketing Factory was hired to run a campaign focused on increasing brand awareness and boosting app installs. For this campaign, we collaborated with 23 influencers based in the US, with combined followers of 98.2M. Each influencer created engaging YouTube integrations aiming to educate and inform their followers how the MPL app allows you to play all your favorite games in one place. We collaborated with gaming, tech, and lifestyle influencers and the content generated 15M views.