Need to run an effective influencer marketing campaign? Wondering how to ratify your influencer marketing partnerships? In this article, find out how to discover and contract with an influencer: Consider The Audience Different products are targeted at different audiences. That said, you might want to consider your brand’s audience and determine which influencer to associate your brand with. There is little point...
It is fascinating to consider the ways that the average person goes through as long as two hours on social media every day. On one hand, some invest almost no energy into social media and will be beyond marketing reach. On the other hand, there are those who spend about each waking moment on their phones and computers. But the...
The influencer marketing industry continues to grow each year, and in doing so, more and more brands and agencies are incorporating influencers into their overall marketing strategies. The importance of influencers cannot be denied in the digital age. Different brands and organizations are collaborating with them to market their commercial messages and share their value propositions with their followers. In...
If you have never worked on an influencer marketing campaign before, but are interested in doing so, we know it can sometimes be overwhelming to know where to begin. Here at The Influencer Marketing Factory, we have provided some of our best tips and tricks for crafting a campaign that performs well, and allows you to start forming an influencer...
If you are considering a professional photoshoot for your next influencer marketing campaign, you may want to hold off as there may be another option. Influencer marketing relies on authenticity, a factor that cannot be obtained by a professional photoshop. These costs can incur up to 10-20 times more than if the influencer were to create the content themselves. Leveraging influencer content...
It seems like influencers are everywhere these days. We see them posting images on Instagram, hosting live streams on Facebook, and uploading product reviews on YouTube. It’s no secret that influencers have an effect on consumer habits. In fact, this undeniable power has prompted 73% of marketers to allocate a budget specifically dedicated to influencer marketing. And influencer marketing budgets are...
How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer...
Times are changing, and so are career paths and the working-class economy. If you ask your average Millenial or Gen Zer you would probably be surprised to learn that more than half of their generation is an aspiring influencer. According to CNBC Make It report, 72% of Millennials and Gen Zers follow influencers to learn about new brands, new products,...
What is TikTok? [caption id="" align="aligncenter" width="1000"] Source: The Influencer Marketing Factory[/caption] Embed this infographic <br /><br /><br /><br /><br /> <a href="https://theinfluencermarketingfactory.com/why-influencer-marketing-on-tiktok-is-the-new-big-thing/"><img src="https://i.imgur.com/Onfjyvg.jpg"></a><br /><br /><br /><br /><br /> TikTok is one of the world’s fast-growing social media and marketing platforms. It allows users to showcase short creative video to millions of people. TikTok is a multi-billion dollar platform which is suitable for...