Warner Music Group – Justin Quiles TikTok Campaign

Warner Music Group hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Justin Quiles, DJ No Pare REMIX, across Argentina, and Mexico.

Our Solution

Influencers were contracted to create 1 TikTok video each.

Our agency selected 6 TikTok influencers with a cumulative reach of this activity that has been of 8,300,000 combined followers.

These 6 influencers reached a total of 1.5M+ of likes, an average engagement rate of 17% and 13.4K user-generated videos.

Results

8300000

Combined Followers

3600000

Hashtag Reach

260000

Likes

13400

User-Generated Videos

1500

Shares

1500362

Video views