Connecting with your target audience isn’t always as smooth as it should be. After all, modern consumers are constantly being bombarded by offers and content from various different companies all the time. It’s really no surprise that they’re on the fence about engaging. Over the years, brands have tried all the strategies and tactics in the book. Still, nothing resonates with...
From X posts, which get heaps of likes, to Facebook celebs with millions of followers, there is a huge untapped audience just waiting for businesses to connect with them. You can tell by looking at Kim Kardashian's Instagram impact or companies like PRIME by KSI and Logan Paul that a well-organized influencer campaign can be both successful and have a...
Remember when Instagram first rolled out the Reels feature? It was back in 2020 when the COVID-19 pandemic was at its peak, and people around the world were desperately hunting for new ways to entertain themselves. Despite the timing, initial reactions were lukewarm, with some even going to the extent of labeling it a TikTok clone. But deep down makers of the...
Skeptical about running an influencer marketing campaign? Let’s change that thought for you. “Influencer” is not a new term — it’s been around forever. Remember the poufy hairstyle of Marie Antoinette, the 18th-century French monarch? Well, it still turned heads until the early 2000s! And guess what? It’s making a comeback in 2024 with a modern twist — that’s the timeless power...
Early March this year, the Sidemen, a popular YouTube group, launched their very own breakfast cereal. Just two weeks later, they'd sold a staggering 100,000 boxes. How did they pull off such impressive numbers? Not through old-school TV or newspaper ads. Instead, they collaborated with fellow YouTubers who showcased the cereal through captivating reviews and unboxing videos. Unlike Instagram and TikTok,...
If you downloaded TikTok a few years ago, when it was fairly new, you’d definitely remember your feed being filled with those awkward dance and lip-sync videos. Finding anything worthwhile besides entertainment was next to impossible. However, times have changed, and the app has evolved for good reasons. According to Forbes, GenZs (who make up the majority of users) nowadays are...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Not so long ago, the beauty industry's approach to collaborating with influencers was tentative, marked by a blend of curiosity and skepticism. The hesitation was understandable; it was like navigating uncharted waters without a compass, unsure of the potential returns. Fast forward to 2024, and we're witnessing an exhilarating era where the cosmetic world...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]In an age where consumers are bombarded with endless choices, from eco-friendly serums to high-tech beauty gadgets, the decision to add to cart goes beyond just need. It's about trust, connection, and the feeling of being part of a community. Who better to guide these choices than influencers? These are the individuals who...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Hey there, savvy marketers! Standing at the crossroads of influencer marketing, you're faced with a choice that could very well define the success of your next campaign. Do you go down the path less traveled with micro influencers, those hidden gems with a knack for sparking genuine conversations and connections? Or do you...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]As we sail through 2024, the B2B advertising landscape is not simply changing; it is undergoing a complete revolution. This transformation is reshaping the way businesses interact, turning every post, tweet, and share into a potential goldmine for generating leads. So, forget about the old playbook of sporadic updates and generic industry news. The...