12 Jun Kohler’s Massive Influencer Marketing Success at Milan Design Week
The Influencer Marketing Factory collaborated with Kohler to elevate their presence at Milan Design Week, turning innovative designs into social media sensations. By featuring prominent design influencers from around the world, Kohler captivated a global audience, showcasing their latest products and trends, and nurturing a community inspired by cutting-edge design.
The Background
Kohler collaborated with The Influencer Marketing Factory to enhance their influencer marketing efforts during Milan Design Week. With an impressive booth at one of the world’s premier design events, Kohler aimed to elevate their activities by featuring prominent design influencers from around the globe.
The Solution
We conducted extensive research across various regions to identify top influencers in the design niche who would be ideal for attending Kohler’s booth during Milan Design Week. Our goal was to have them produce high-quality content showcasing Kohler’s latest products and trends. We invited these influencers to Milan, organizing their travel and accommodations for the event.
Results
12M+
Instagram Total Followers
534k
LinkedIn Combined Followers
1.5M+
Instagram Combined Views
255k+
LinkedIn Post Impressions
4.4M+
Instagram Stories Impressions
1.2k+
Link Clicks
Amazing Influencers and Creators Involved
Teaming up with influential design personalities sophiepatersoninteriors, ridhi.khosla.jalan, and the prestigious Architectural Digest, we launched a creative campaign that put Kohler’s innovative designs in the spotlight. These creators brought their unique flair to the task, seamlessly integrating Kohler’s message into stories their audiences love. From showcasing elegant interiors to sharing expert design tips, their authentic approach resonated across platforms, weaving Kohler’s brand into the fabric of global design conversations.
@ridhi.khosla.jalan
@sophiepatersoninteriors
Architectural Digest
Some Of The Influencers Content
The Influencer Marketing Factory harnessed the authenticity of creator-generated content to amplify Kohler’s innovative bathroom designs across social platforms. This blend of influencer outreach and content creation didn’t just raise brand awareness; it also led to measurable engagement, making Kohler a trendsetter in the bathroom revolution. By featuring engaging content about Statement Showers, smart toilets like the Numi 2.0 and Veil, and the sculptural Rista sink, the campaign underscored the significance of genuine engagement and narrative in the digital age. The strategic alliance between The Influencer Marketing Factory and Kohler successfully established Kohler as a dependable, innovative leader in the bathroom design industry, inspiring a global audience with cutting-edge technology and design.
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