The Influencer Marketing Factory Delivers Successful App Campaign on Instagram and YouTube with Ablo Case Study

New York, NY, January 10, 2020 — Have you ever wondered what life is like in another part of the world? Do you ever wish you could strike up a conversation with someone and learn more about their language and culture? Thanks to Ablo, the world is now at your fingertips, as you travel the globe with conversations in just minutes. It’s apps like Ablo that make you truly appreciate what is possible with modern-day technology.

The Influencer Marketing Factory launched a campaign with Ablo Mexico in the fall of 2019  to spread the word of how Ablo is disrupting the social networking space with endless international possibilities. You simply launch the app and can instantly say “hello” to anyone in the world, make new friends, and be inspired by others. When it came time for Google to announce their list of best apps in 2019, we are not surprised that Ablo snagged the top spot. One of the features that users love the most is the ability to translate video calls and chats live, so that you can truly talk to anyone without experiencing language barriers. In this sense, you can travel without ever having to leave your home!

For this campaign, The Influencer Marketing Factory paired Ablo Mexico with popular YouTube channel Badabun, which was recently named one of the top 50 most viewed YouTube channels in the world. This highly popular Mexican YouTube channel was featured in the 2019 YouTube rewind and became highly popular after launching its Exponiendo Infieles series, where host Lizbeth Rodríguez interviews different couples in order to check on the status of their fidelity. During the first week of January, 2019, the series gained 25 million views in less than one week, and thereafter they experienced a 48% week-over-week increase in views. Today, Badabun has an impressive 42 million subscribers and growing. With a spectacular app like Ablo and a high-performing channel like Badabun, this was a match made in heaven and the results from the campaign reflected this beautifully. 

Instagram

  • Number of stories: 4
  • Total views: 743,883
  • Total impressions: 849,559
  • Link clicks: 3,695
  • Sticker taps: 2,955

YouTube

  • Number of videos: 1
  • Views: 1,782,899 

 

“The fact that these results were achieved from only 4 Instagram stories and 1 YouTube video shows the power of pairing highly innovative companies and talented influencers together for campaigns like this,” says Alessandro Bogliari, co-founder and CEO of The Influencer Marketing Factory.

Here at The Influencer Marketing Factory, we would like to congratulate Ablo and Badabun for all of your success and awards in 2019, and we cannot wait to see what you achieve in 2020!


About The Influencer Marketing Factory

The Influencer Marketing Factory is an influencer marketing agency that focuses on organic viral TikTok, Instagram and YouTube campaigns to help businesses and organizations reach a broader audience that will be more responsive to the message they see from the influencers they follow on social media. Their goal is to raise awareness, recognition, and reputation for the companies, organizations, and special causes they support.


Author: Lauren Dennis



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