YouTube

The Surge of Influencer Entrepreneurship in the Beauty Industry [caption id="attachment_6303" align="alignnone" width="1024"] Top 10 Influencer-Founded Beauty Brands[/caption] With the remarkable expansion of influencer marketing, many influencers have entered the entrepreneurial realm, establishing their own brands. A significant number of them have achieved notable success because few other brands understand their audience as intimately as they do. These entrepreneurs comprehend the expectations...

05 January, 2024

YouTube isn't just a video-sharing platform; it's a vibrant community where social media personalities and brands forge powerful connections with audiences. Its influence is far-reaching, impacting consumer behaviors and preferences globally.  In this article, we'll navigate through six straightforward yet effective steps to craft a YouTube influencer marketing strategy that not only captures attention but also wins hearts. Whether you're new...

13 December, 2023

In an era where YouTube dominates the digital sphere, finding the right agency to elevate your influencer campaigns is crucial. Scouring every corner of the globe, we've curated a list of the top 10 firms that excel in this niche. These agencies not only understand the intricacies of video marketing but also know how to pair your brand with influencers...

01 September, 2023

Influencer Marketing: The Challenge of Measuring Success [caption id="attachment_4261" align="aligncenter" width="898"] Source: https://www.instagram.com/jenselter/[/caption] These days, influencer marketing is all the rage. It's gaining momentum fast, but there's one big hurdle that businesses face: measuring the influencer marketing ROI (return on investment). Some legitimate worries and misconceptions surround the whole ROI issue, and these can sometimes stop brands from trying out influencer marketing...

31 July, 2023

The video marketing industry has seen a huge rise in popularity over the years, especially with platforms like TikTok & YouTube. These platforms have provided an opportunity for people to make a living by creating content that entertains their audience and informs them about something they're interested in. It's also been an immense opportunity for brands to leverage Influencer Marketing to...

02 August, 2022

Let's talk about YouTube Shorts. In 2020 YouTube started rolling out its own version of short-form videos to compete with TikTok, YouTube Shorts. YouTube Shorts cater to the preferences of viewers, who increasingly like videos in vertical format and in short length. Over the last year, TikTok has been growing tremendously and, through its success, has popularized this kind of content....

30 June, 2022

If your company is serious about growth, chances are you’ve already started a YouTube channel. YouTube is an amazing platform both for brand awareness and new customer acquisition. With over two billion users each month (nearly a third of the entire internet!) turning to YouTube for their video content, the platform is not to be ignored. But as you watch other companies...

02 July, 2021

The success of TikTok has been one of the biggest stories in social media. It revealed an important truth: people love short-form, easily digestible video content they can consume on their phones. Unsurprisingly, other platforms have been quick to catch onto this trend. Instagram Reels is one example — they applied the TikTok formula to their own giant audience. Now, YouTube Shorts...

12 October, 2020

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