The Influencer Marketing Factory is not your average agency. Think of us as your all-in-one hub for spotlighting products on social media through top content creators.
Whether you run a small business in the Netherlands or are looking to enter the market from overseas – we’re the team you need.
The Dutch Media Act applies to YouTube, Instagram, and TikTok influencers with 500,000 or more followers/subscribers as of July 1, 2022. This includes clear advertising disclosures, recognizable sponsorships, and adherence to rules that protect minors from harmful content. Such regulations make collaborations potentially more trustworthy in the eyes of consumers.
Additionally, at The Influencer Marketing Factory, we link clients with a broad spectrum of content creators across social media platforms in the nation. This network helps marketers locate individuals with high reach and engagement rates in Amsterdam, Haarlem, and other locations and target audiences from teenagers to seniors.
These factors combined suggest that the Netherlands can be a viable and effective location for executing influencer marketing campaigns, especially for brands aiming for transparency and consumer trust.
We help you build a content library for your company by employing influencers to create user-generated content (UGC), which ranges from unpacking videos and app demos to in-depth product reviews. Our team guarantees that you have all of the essential media rights to reuse this material across any social network or on your website. Furthermore, we create an editorial calendar complete with ready-to-use captions and hashtags that are in line with the most recent social media trends, simplifying your content strategy.
Our agency manages everything influencer-related, allowing you to concentrate fully on running your business. From identifying matchmaking content creators to fine-tuning material for optimal performance, we handle it all. Working directly with influencers, we ensure that every strategy is flawlessly executed and that all the terms mentioned in the agreement are met. With our knowledge of trending social media platforms such as YouTube, TikTok, and Instagram, we position your business to engage the right audience on the most appropriate platform.
We are leaders in the influencer marketing industry and have been featured in famous magazines like Forbes and Time. Using these connections and knowledge, we help artists reach their full potential with industry secrets and tailored tactics. So far, we’ve successfully facilitated over 3,000 brand deals at prices that were a win-win for both the company and the content creator. Our approach is inclusive, overcoming cultural and gender barriers, allowing us to develop ads that are naturally varied and connect with a wide range of audiences.
We research your target audience’s tastes and develop adverts to drive traffic to your TikTok, Instagram, or YouTube accounts. Our dedicated in-house staff regularly monitors and changes these advertising to ensure a positive return on ad spend (ROAS). Furthermore, our straightforward weekly reports keep you informed by outlining the impressions and conversions obtained.
We support your Netherlands-based company in conducting both quantitative and qualitative research to collect valuable insights from creators regarding your products.
✓ Quantitative Surveys (Involving as many as 5,000 respondents)
✓ Face-to-Face and Virtual Meetings
✓ In-Depth Interactions (30 minutes to an hour with creators)
There are several popular Dutch influencers that have made it big on platforms like YouTube, Instagram, and TikTok. These include Nikkie de Jager, Sophie van Oostenbrugge, and Romee Strijd.
Yes. According to a survey by Statista, Instagram is the third most used social media app in the Netherlands, with 62.5 percent of respondents using it.
Facebook is the most used social network in the Netherlands. Furthermore, in terms of chat apps, Whatsapp takes the lead with the highest usage.
Kickstart your influencer journey now
Partner with The Influencer Marketing Factory to leverage our extensive network of premium influencers. Streamline your campaign management from inception to conclusion, and attract your desired audience with compelling and engaging content.