Work with the best influencers in Italy

Italy Influencer Marketing Agency

Here at The Influencer Marketing Factory, we’ve got the dream team to get your influencer campaign off the ground and turning heads. It all begins with defining your marketing goals and setting KPIs. Next, we introduce you to content creators that share your vision.


Our campaign managers know the ins and outs of all of the major social networks. And, with our official partnerships with YouTube and TikTok, we’re always in the loop about the latest algorithm updates and features.

Our Clients

Is Italy Influencer Marketing the Correct Choice for Me?

Influencer marketing is booming worldwide, with Italy emerging as a key player. This nation attracts influencers who specialize in fashion, beauty, cuisine, travel, and lifestyle. Furthermore, tight government laws on social media transparency increase the credibility of sponsored posts, resulting in greater ties with followers.


As a global influencer marketing agency, we’ve had the unique opportunity to collaborate directly with Italian influencers. We’ve witnessed firsthand how they can propel a lesser-known brand into the limelight practically overnight. We’re ready to link you up with local influencers who aren’t just fluent in Italian but also deeply understand the culture. Their local know-how also means they’re experts at picking the perfect natural backdrops for content, ensuring your product shines.

Our Italy Influencer Marketing Services

Content Creation

The material our influencers craft comes with broad media rights, giving you the freedom to showcase it anywhere from your website to your email marketing campaign. Plus, we’ve got an editorial calendar packed with engaging captions and the latest hashtags to really step up your content game.

Influencer Marketing

Searching for a stress-free solution to manage your influencer campaign? Look no further! Our team is equipped to handle every aspect, from finding the right influencer to running the campaign and analyzing the results. We’ll also take care of negotiating prices within your budget and preparing a contract that clearly states your goals. Plus, you’ll receive detailed weekly reports from us, giving you a clear view of how your campaign is performing.

Talent Management

At The Influencer Marketing Factory, diversity and inclusion are at the core of our operations. We partner with content creators across all genders and cultures, enabling us to gather a wealth of perspectives and craft unique content. Moreover, we guide the talented individuals we collaborate with, keeping them updated on the latest trends and advancements within the social media landscape. This approach guarantees that the content produced is not only visually captivating but also incorporates the latest and most trending audio tracks, ensuring high engagement and relevance.

Paid Media

Our dedicated creative team excels in crafting ad copy that seamlessly integrates with influencer content, ensuring it feels more like a trusted recommendation from a known social media figure rather than overt advertising. Additionally, we’re committed to continuously monitoring campaign performance and making necessary adjustments to ensure your advertising expenditure yields a positive return.

Creator Economy Market Research

Our strategy involves conducting a combination of quantitative and qualitative research initiatives to get creator input and perspectives on your brand and offerings.


✓ Discussion Boards (Both physical and virtual formats)
✓ Numerical Surveys (Up to 5,000 participants)
✓ Detailed Engagements (Creator sessions lasting 30 minutes or 1 hour)

As Featured In

Some of Our Italy Case Studies


Frequently Asked Questions

Who are the biggest influencers in Italy?

The top three Italian-based influencers are: 


  1. Chiara Ferragni (@chiaraferragni) with 29 million followers.
  2. Valentino Rossi (@valeyellow46) with 15 million followers.
  3. FEDEZ (@fedez) with 14.6 million followers.

What are the regulations governing influencers in Italy?

In Italy, influencers must adhere to specific regulations that ensure transparency in influencer marketing, as outlined by AGCOM and the Italian Code of Marketing Communication Self-Regulation. This includes obligations under the “Digital Chart,” requiring clear disclosure of commercial content through specific phrases or hashtags.

How popular is Instagram in Italy?

As per a Statista report, Instagram is quite popular in Italy, with an estimated 27 million users as of 2024. The country ranks 11th in the world in terms of active users.

Do Italians use social media?

Yes, Italians are active users of social media, engaging with a variety of platforms for personal, professional, and entertainment purposes. Italy’s social media landscape includes popular global networks like TikTok, Instagram, YouTube, LinkedIn, and Twitter.

Kickstart your influencer journey now


Partner with The Influencer Marketing Factory to leverage our extensive network of premium influencers. Streamline your campaign management from inception to conclusion, and attract your desired audience with compelling and engaging content.