Games Marketing Agency
Located in the US, The Influencer Marketing Factory is skilled in crafting influencer campaigns with a strong focus on ROI, delivering success for clients worldwide via YouTube, Instagram, and TikTok.
We offer full-scale support to brands — including gaming companies — ensuring precise influencer selection and watchful campaign management.
Our Clients
Is Influencer Marketing for Games the Correct Choice for Me?
In a market saturated with both new releases and long-standing favorites, influencer marketing can give you the edge you need.
Our agency’s insights into the gaming world show that influencers who deliver content such as game previews, Easter egg reveals, and live multiplayer sessions can dramatically improve your game’s visibility and user engagement.
Our Game Influencer Marketing Services
We specialize in crafting strategies that are in perfect sync with your gaming business:
Influencer Marketing
We take full responsibility for your global campaigns, including hand-picking influencers who genuinely resonate with what your game brand represents. Our forte lies in crafting compelling stories that captivate your target audience, encouraging genuine interaction. Furthermore, with the help of established KPIs, we measure how influencers contribute to your sales. Ultimately, we’re here to help your brand grow into a recognizable gaming business.
Content Creation
We work hand-in-hand with content professionals to boost your game’s online presence. Our videos, tailored for renowned channels like YouTube, Instagram, and TikTok, come with all the media rights you’ll need for any online platform, ads included. To keep your content fresh, we craft an editorial calendar that’s in sync with the latest social media buzz, packed with catchy captions and hashtags.
Advertising
Engage with niche audience clusters — including gender and age group — via our specialized solutions. We design localized ads that meld naturally with your current gaming content. Our in-house experts craft compelling visuals and fine-tune ad placements for optimal reach. Weekly insights and a keen focus on ROAS ensure your campaigns not only resonate but also yield returns.
Talent Managing
Let us handle your TikTok, YouTube, Instagram, Triller, and Twitch talent so you can dedicate your time to your game company. Our bespoke contract negotiation skills align with the unique values of each influencer, ensuring a partnership that’s authentic and beneficial. In addition, we invest in PR efforts that don’t just amplify but also refine their unique brand identity. Crafted to form a strong public persona, our PR approaches are underpinned by deep industry insights, providing invaluable counsel to talents.
Creator Economy Market Research
We steer you through the process of both statistical and qualitative research to acquire creator opinions about your gaming company and its offerings.
✓ Quantitative Questionnaires (Reaching out to a maximum of 5,000 participants)
✓ In-person or Virtual Communication Sessions
✓ Comprehensive Chats (Sessions with creators spanning 30 to 60 minutes)
As Featured In
Why Choose Us as Your Game Influencer Agency
Legal Transparency
Cutting through the legal clutter to outline everyone's roles, rights, and expected deliverables.
Content That Converts
Formulating material that not only attracts but also prompts interaction within influencer networks.
Audience Targeting
Zeroing in on campaigns that cater to specific tastes, demographics, and popular social platforms.
Performance Overview
Employing tracking tools for a detailed analysis and evaluation of how the campaign fared.
Established KPIs
Coordinating all efforts to reflect the gaming brand's core mission, values, and set targets.
Influencer Integration
Seamlessly integrating game companies with influencers who mirror their target demographics.
Some of Our Hotel Case Studies
Frequently Asked Questions
What do gaming influencers do?
Gaming influencers engage with their audience by creating and sharing content related to games. They often review games, stream live gameplay, and offer tips and tricks, thereby influencing their followers’ gaming choices and preferences.
How do I find the right influencers to promote my game?
To find the perfect gaming influencers, consider factors like audience demographics, engagement rates, and content style. Agencies like The Influencer Marketing Factory can help match you with influencers who align well with your brand’s objectives.
What is the best platform for gaming influencers?
Twitch is often considered the go-to platform for gaming influencers due to its focus on live streaming and gaming content. However, YouTube and Instagram also offer substantial opportunities for gaming influencers to connect with their audience.
Is it worth investing in influencer marketing?
Yes! Investing in influencer marketing can be highly beneficial for brand awareness, customer engagement, and sales.
Interested in Working Together?
As an international influencer agency, we partner with various industries, including gaming. We emphasize data-driven strategies to ensure measurable ROI success.
If you’re interested in working with us, just fill out our contact form. We’ll review your brand and reply very soon.