Sony Music – Atrevete TikTok Campaign

SONY Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Nicky Jam x Sech song, Atrévete, across Spain, Argentina, and Italy.

Our Solution

Influencers were contracted to create 1 TikTok video each.

Our agency selected 12 TikTok influencers with a cumulative reach of this activity that has been of 19.9M combined followers.

These 12 influencers reached a total of 8M of engaged users, 1.2M of likes, an average engagement rate of 6% and 10.3K user-generated videos.

Results

19900000

Combined Followers

8400000

Hashtag Reach

1200000

Likes

10300

User-Generated Videos

3600

Shares

8100230

Video views

Some Of The Influencers Content

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