Money Dance by K-phax – Universal Music TikTok Case Study

Universal Music hired The Influencer Marketing Factory to promote the song Money Dance by K-phax

Our Solution

We selected 6 TikTokers with a cumulative reach of 20M users. The cumulative number of earned content produced for this activity has been of 700 videos, 938,276 views for the hashtag #moneydancechallenge and with a reach of the song of 5M views.

Read our blog post about this TikTok Challenge Activation.

money dance by k-phax videos created by tiktokers

Some Of The Influencers Content

Results

  • Number of hearts (initiators): 103k
  • Number of comments (initiators): 867
  • Number of shares (initiators): 1,672
  • Videos Created using the song: 700
938276

Reach of the hashtag #moneydancechallenge

5000000

Reach of the song in total

1500000

Reach of the song thanks to the initiators

103500

Number of hearts (initiators)

867

Number of comments (initiators)

1672

Number of shares (initiators)