Me Gusta (Shakira & Anuel AA) – Sony Music TikTok Campaign

Sony Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Shakira and Anuel AA's new song - Me Gusta

Our Solution

6 TikTok influencers – across two different countries – were contracted to create 1 TikTok video each where they tried to recreate Shakira’s eye makeup.

Our influencer marketing agency selected 6 TikTok influencers with a total of 39.5M combined followers.

The TikTok campaign got 12,000,000 of hashtag reach, 19,100 user-generated videos, 6,900,000 video views and 1,170,000 likes.

Results

39500000

Combined Followers

12000000

Hashtag Reach

1100000

Likes

19100

User-Generated Videos

2000

Shares

6900000

Video views

Some Of The Influencers Content

@minnieandtinkWe ❤️ @shakira new song!!! Tag her so she see’s this! ##megusta ##megustashakira ##shakiramakeup ##ad♬ Me Gusta – Shakira & Anuel AA

@sarahmagusaraI tried my best but didn’t even have yellow eyeshadow 😂. Someone do this trend and tag me 🤪 ##ad♬ Me Gusta – Shakira & Anuel AA

@juliamenugarciaIntente hacerme el ##mkeup de Shakira vamos os animo a intentarlo ##tutorialdemaquillaje ##ad♬ Me Gusta – Shakira & Anuel AA

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Great Campaigns

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