We Brought the Beat to TikTok with Shakira’s ‘Me Gusta’ — Millions Move to Sony’s Music

We Brought the Beat to TikTok with Shakira’s ‘Me Gusta’ — Millions Move to Sony’s Music

Sony Music hired The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting Shakira and Anuel AA's new song - Me Gusta

Our Solution

6 TikTok influencers – across two different countries – were contracted to create 1 TikTok video each where they tried to recreate Shakira’s eye makeup.

Our influencer marketing agency selected 6 TikTok influencers with a total of 39.5M combined followers.

The TikTok campaign got 12,000,000 of hashtag reach, 19,100 user-generated videos, 6,900,000 video views and 1,170,000 likes.

Results

39500000

Combined Followers

12000000

Hashtag Reach

1100000

Likes

19100

User-Generated Videos

2000

Shares

6900000

Video views

Some Of The Influencers Content

@minnieandtinkWe ❤️ @shakira new song!!! Tag her so she see’s this! ##megusta ##megustashakira ##shakiramakeup ##ad♬ Me Gusta – Shakira & Anuel AA

@sarahmagusaraI tried my best but didn’t even have yellow eyeshadow 😂. Someone do this trend and tag me 🤪 ##ad♬ Me Gusta – Shakira & Anuel AA

@juliamenugarciaIntente hacerme el ##mkeup de Shakira vamos os animo a intentarlo ##tutorialdemaquillaje ##ad♬ Me Gusta – Shakira & Anuel AA

Kickstart you influencer journey now

Partner with The Influencer Marketing Factory to leverage our extensive network of premium influencers. Streamline your campaign management from inception to conclusion, and attract your desired audience with compelling and engaging content.

Tags:
,