Day Goes By (Ananya & Sean Kingston) – Universal Music TikTok Campaign

Universal Music hired The Influencer Marketing Factory to run an influencer marketing campaign on TikTok to promote the song "Day Goes By" by Ananya & Sean Kingston.

Our Solution

12 TikTok influencers – across three different countries – were contracted to create 1 TikTok video each.

Our agency selected 13 TikTok influencers with a total of 35.6M combined followers.

The TikTok campaign got 12,000,000 of hashtag reach, 1,500 user-generated videos, 3,800,000 video views and 670,000 likes.

Results

35600000

Combined Followers

12000000

Hashtag Reach

626000

Likes

1500

User-Generated Videos

2800

Shares

3800000

Video views

Some Of The Influencers Content

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