Choosing a full-service influencer marketing agency comes down to five things: proven strategy, creator sourcing and vetting, campaign execution, measurement you can trust, and a team that fits how your brand works. Get those right and an agency becomes an extension of your marketing team. Get them wrong, and you pay for a lot of posts with very little to...
LinkedIn Marketing 2026 Trends [caption id="attachment_10216" align="alignnone" width="1024"] Alessandro Bogliari, MJ Jaindl, and Dani Markovits discuss what’s working on LinkedIn in 2026, from algorithm updates and authentic storytelling to AI-generated content and audience engagement.[/caption] The Current State of LinkedIn In a recent LinkedIn Live session, industry leaders Alessandro Bogliari (CEO & Co-Founder, The Influencer Marketing Factory), Dani Markovits (Chief Commercial Officer of Shake...
This June, Jimmy Donaldson, aka MrBeast, became the first creator to surpass 500M subscribers on YouTube, with his holding company, Beast Industries, valued at $5.2B. The biggest names in the creator economy now run major entertainment studios, product lines, and media companies. As Sean Atkins, CEO of Dhar Mann Studios, told Net Influencer, content creators are now “building real media...
Finding the right creator used to mean hours of scrolling, spreadsheets full of handles, and a lot of gut instinct. In 2026, more and more of that work starts with a prompt. Marketers can now paste a campaign brief into a search bar, upload a mood board, or describe the “vibe” they’re after and get back a shortlist of creators...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="imf imf-compact" z_index=""][vc_column][vc_column_text css="" el_class="imf-summary"]The Influencer Marketing Factory partnered with Homedics to launch a “Dare to Drift” activation for the Drift Sandscape Table. Tech, lifestyle, and wellness creators on YouTube and Instagram showed how Drift gives people permission to pause, turning the kinetic sand table into a centerpiece for serenity through authentic,...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" el_class="imf imf-compact" z_index=""][vc_column][vc_column_text css="" el_class="imf-summary"]The Influencer Marketing Factory partnered with SKIN1004 across three campaigns over two years to expand the K-Beauty brand's reach in the US and Europe. Beauty, lifestyle, and wellness creators on TikTok and Instagram showcased the brand's Centella-powered skincare through authentic reviews and before-and-after content, building awareness and driving...
For years, influencer marketing was measured in reach. How many followers, how many views, how many likes. That math is changing and changing fast. Buyers, especially in B2B, have gotten better at producing polished brand messaging and are looking for people who actually know what they’re talking about. Enter the thought leader creator: a professional with real expertise who shares it...
A customer posts a 20-second video of your product that’s better than anything your team shot last quarter. Beyond that, it already has 40k views, and your paid social lead wants it in as an ad by Friday. This is where many brands get into trouble. The instinct is to treat public content as available content, but the person who filmed...
Beauty and fashion creators are the most saturated corner of influencer marketing, and the benchmarks that most brands utilize to plan against them are either outdated or borrowed from other verticals. With that said, we partnered with Favikon to build our own benchmarks. This report analyzes 3,125 active Fashion and Beauty creators across Instagram, TikTok, and YouTube accounts, covering a 12-month...
Most brands still treat influencer marketing like a media buy: identify a creator, run a single post, and move on. But the data tells a very different story. Creators who work with a brand over a long period of time build trust with their audience, and that trust shows up in the metrics over and over again. In this post,...