Most brands still treat influencer marketing like a media buy: identify a creator, run a single post, and move on. But the data tells a very different story. Creators who work with a brand over a long period of time build trust with their audience, and that trust shows up in the metrics over and over again. In this post,...
Influencer marketing is no longer the wild, wild west that it was just a few years ago. As brand deals become a bigger slice of creator income and the FTC sharpens its focus on disclosure, the “just add #ad and move on” is no longer cutting it. Yet our data shows a massive compliance gap still exists across the bigger...
This 2026 FIFA World Cup wasn’t just the biggest tournament in sports history but also one of the biggest creator marketing moments we’ve seen on such a global scale. The brands that won weren’t necessarily the official sponsors, but the ones that let creators do what they do best: show up in the moment and connect with fandoms in real...