BenQ Portable Projector

BenQ partnered up with The Influencer Marketing Factory to promote their portable projector GS2.

3M

Instagram Combined Followers

12k

Sticker Taps

192k

Instagram likes

1.2M

Instagram Story Impressions

Our Solution

BenQ partnered up with the Influencer Marketing Factory to promote their portable projector GS2. The campaign focused on a family & friends movie nights, indoor and outdoor thanks to the lightweight, waterproof portable projector. We worked with 49 content creators. Each influencer created two Instagram Stories and one Instagram post. Starting with the first Instagram Story, influencers announced they would be hosting ‘movie night’ courtesy of BenQ and built curiosity amongst their followers by using platform features such as Q&A to ask followers about their favorite movies. In the Instagram posts the influencers created content from the actual movie night. Followed by the last Instagram Story where the Influencer shared more in depth information about the projector and its key features including swipe up link to purchase. We were able to create a consistent storyline throughout the content to keep the audience engaged and drive both genuine curiosity of the new projector on social media along with quality traffic to the brand website.”

Results

3573571

Instagram Combined Followers

3500

Combined Shares

1162478

Stories Impressions

11962

Sticker Taps

5307

Combined Comments

192875

Combined Likes

Amazing Influencers and Creators Involved

@kt.gonzales

@kt.gonzales

@downrightwonderful

@downrightwonderful

@ashleyklemieux

@ashleyklemieux

@aniamorton

@aniamorton

Some Of The Influencers Content

 

View this post on Instagram

 

A post shared by Linc + Canyon (@lincandcanyon)

 

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A post shared by Victoria K. L. (@allthingsvictoria)

 

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A post shared by @greeneclecticmama

 

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A post shared by Karla Marquez (@karlamarquez_)

Great Clients

Great Campaigns

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