19 Oct Taking K-Beauty, Skin1004, Global Through Creator-Led Skincare Storytelling
The Influencer Marketing Factory partnered with SKIN1004 across three campaigns over two years to expand the K-Beauty brand’s reach in the US and Europe. Beauty, lifestyle, and wellness creators on TikTok and Instagram showcased the brand’s Centella-powered skincare through authentic reviews and before-and-after content, building awareness and driving shoppers to purchase.
The background
SKIN1004 hired The Influencer Marketing Factory to introduce its natural skincare line to new audiences, first in the US and then across nine markets including the UK, Germany, Poland, the Czech Republic, Sweden, Italy, France, and Spain. The goal was to spotlight the brand’s hero ingredient, Centella from Madagascar, and show the visible results of key products such as the Tone Brightening, Retinol, Matrixyl, and Niacinamide Ampoules.
What we did
The Influencer Marketing Factory collaborated with skincare and beauty creators, as well as dermatologists, nutritionists, and dietitians, to reach a wide range of audiences. In the US, both female and male creators featured the brand to highlight its inclusivity, and each linked directly to SKIN1004’s Amazon store. In Europe, creators on TikTok and Instagram tested the products over set timelines and shared before-and-after comparisons, with tailored briefs that let each influencer show real skin improvements in their own style.
Results
13.9M+
Combined views
286.4K+
Likes
26K+
Link clicks
The creators
Partnering with beauty and skincare creators, SKIN1004 brought its Centella-powered formulas to life on TikTok and Instagram through content that was equal parts aspirational and results-driven.
@its_jessica_rae_
Shared her love for the Hyalu-Cica Water-Fit Sun Serum, raving about its lightweight, dewy finish and urging followers to try it for themselves.
@o.grzebielec
Created a satisfying step-by-step Korean skincare routine, featuring the brand’s hero products in a calming, easy-to-follow ritual.
@emnouuuuu
Demonstrated how the Poremizing Gel Cream visibly reduced the look of her pores, revealing a smoother, more refined complexion in just days.
The content
Through authentic reviews, routines, and before-and-after transformations, creators connected with audiences across the US and Europe, positioning SKIN1004 as a go-to K-Beauty brand for gentle, effective skincare.
Kickstart your influencer journey now
Partner with The Influencer Marketing Factory to reach our network of vetted creators. We handle the campaign from brief to final report, and show you what it earned.
