Need to run an effective influencer marketing campaign? Wondering how to ratify your influencer marketing partnerships? In this article, find out how to discover and contract with an influencer: Consider The Audience Different products are targeted at different audiences. That said, you might want to consider your brand’s audience and determine which influencer to associate your brand with. There is little point...
It is fascinating to consider the ways that the average person goes through as long as two hours on social media every day. On one hand, some invest almost no energy into social media and will be beyond marketing reach. On the other hand, there are those who spend about each waking moment on their phones and computers. But the...
The influencer marketing industry continues to grow each year, and in doing so, more and more brands and agencies are incorporating influencers into their overall marketing strategies. The importance of influencers cannot be denied in the digital age. Different brands and organizations are collaborating with them to market their commercial messages and share their value propositions with their followers. In...
How to market in an era that people don’t like to be marketed to? This might pose a challenging question. Especially, with the over-saturation of the infamous ‘link in bio’ sponsored types of posts that have riddled our generation. People, now more than ever, are turned off by paid advertising on social media. The best way to target the newer...
TikTok has been creating a buzz in the last few years and continues to grow every single day. Let's recap, TikTok was launched in 2016 as a video platform where people could share and edit videos. Since then it has garnered an impressive following and is currently used in more than 150 countries. TikTok for Business can drastically help your...