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Introduction to TikTok TikTok has rapidly become one of the most influential social media platforms, with over 1 billion active users worldwide. Its unique format of short, engaging videos allows users to create and share content that resonates with diverse audiences. For brands, TikTok presents an unparalleled opportunity to connect with potential customers in creative and authentic ways. Being on TikTok...

Imagine this scenario: you're scrolling through your Instagram feed, looking for inspiration for a new look or gift ideas for your best mate. Suddenly, amidst the flow of photos and videos, you notice a well-dressed girl or a stylish guy sharing their latest experience with a product or recommending beauty items, whatever. You follow their account, rely on their advice,...