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Imagine a world where purchasing decisions are made as a result of virtual influencers having grown large, loyal follower bases on various social media platforms. Now, imagine the opportunities that would arise from this for both brands and creators. The good news is that this is the world we're currently living in. In the upcoming years, with the ongoing AI...

Imagine this scenario: you're scrolling through your Instagram feed, looking for inspiration for a new look or gift ideas for your best mate. Suddenly, amidst the flow of photos and videos, you notice a well-dressed girl or a stylish guy sharing their latest experience with a product or recommending beauty items, whatever. You follow their account, rely on their advice,...