eSports

eSports Influencer Marketing 101: What, Why and How

eSports Influencer Marketing 101: What, Why and How [caption id="attachment_677" align="alignnone" width="1024"] Jamie McInall at Pexels[/caption] Sport and brands looking to promote their products have always gone hand in hand since, well, ever. It's neither a new concept nor an exhausted one. The only element of this form of influence marketing that has changed is the dynamics video games have brought. Through...