Song Promotion on TikTok Case Study

One of the most important music labels hired The Influencer Marketing Factory to promote a new song.

Our Solution

By using only 5 TikTok influencers, this campaign had a reach of 20M users. The content produced had a total of 1000+ videos1.3M+ views using the hashtag #moneydancechallenge. The artist’s song reached 8M views.

Some Of The Influencers Content

Results

  • Number of hearts (initiators): 103k
  • Number of comments (initiators): 867
  • Number of shares (initiators): 1,672
  • Videos Created using the song: 700
1350000

Reach of the hashtag #moneydancechallenge

8473527

Reach of the song in total

1500000

Reach of the song thanks to the initiators

103500

Number of hearts (initiators)

867

Number of comments (initiators)

1672

Number of shares (initiators)

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