By using only 5 TikTok influencers, this campaign had a reach of 20M users. The content produced had a total of 1000+ videos, 1.3M+ views using the hashtag #moneydancechallenge. The artist’s song reached 8M views.
By using only 5 TikTok influencers, this campaign had a reach of 20M users. The content produced had a total of 1000+ videos, 1.3M+ views using the hashtag #moneydancechallenge. The artist’s song reached 8M views.
Reach of the hashtag #moneydancechallenge
Reach of the song in total
Reach of the song thanks to the initiators
Number of hearts (initiators)
Number of comments (initiators)
Number of shares (initiators)