14 Oct F45 Hits 5.8M Views Ahead of New Year’s Fitness Rush
F45 Training partnered with The Influencer Marketing Factory to launch a U.S. influencer campaign ahead of the New Year fitness rush. Through vlog-style TikTok content, diverse creators showcased the brand’s dynamic mix of cardio, strength, and functional training, highlighting F45 the ideal option for anyone ready to kickstart their health journey.
The Background
Our agency partnered with F45 Training to launch a U.S.-focused influencer marketing campaign timed perfectly in December, just ahead of the New Year’s fitness rush.
The initiative introduced F45’s innovative training approach, which combines cardio, strength, and functional movement, positioning the brand as a dynamic and results-driven option for audiences looking to kickstart their health journey.
The Solution
To activate the campaign, The Influencer Marketing Factory invited a diverse group of U.S. creators to experience F45 firsthand through dynamic in-studio training sessions.
From mothers and couples to newcomers exploring their fitness journey, influencers documented their workouts in engaging vlog-style videos that emphasized the program’s variety, showcasing how F45 delivers a fresh routine every day, making fitness both approachable and exciting.
Results
235k
Likes
5.8M+
Combined Views
7.4k
Link clicks
Amazing Influencers and Creators Involved
Partnering with diverse lifestyle and fitness creators, F45 Training came to life on TikTok through content that was motivational, approachable, and inspiring for audiences kicking off their New Year health journey.
@rebeccasebahie shared, “resolutions are out, transformations are in,” encouraging followers to start their winter arc with F45’s results-driven training. @positravelty asked fans which gym to try for the new year, with F45 emerging as the top choice, and documented a couple’s vlog showcasing their dynamic workout routine. @_thescottfamily highlighted her pregnancy fitness journey, showing how F45 accommodates all stages of life through an authentic couple’s vlog.
Through a mix of motivational storytelling, interactive content, and authentic in-studio vlogs, creators showcased F45 as an exciting, inclusive, and results-oriented training program perfect for the New Year.
@_thescottfamily
@positravelty
@rebeccasebahie
Some Of The Influencers Content
Influencers brought F45 Training to life on TikTok by sharing motivational and relatable fitness journeys that felt both authentic and inspiring. From New Year transformation stories to couples’ workout vlogs and pregnancy-friendly routines, creators demonstrated how F45’s dynamic mix of cardio, strength, and functional training makes fitness approachable for everyone.
The campaign’s TikTok content was tailored to resonate with U.S. audiences eager to kickstart their health goals, leaning into culturally relevant resolutions, engaging storytelling, and interactive formats. By showcasing everything from inclusive training adaptations to the excitement of a fresh daily workout, creators positioned F45 as the go-to choice for lasting results.
By blending entertainment with practical fitness education, the campaign struck the right balance between motivation and accessibility. The content sparked engagement and conversation among viewers while reinforcing F45’s role as a supportive, results-driven partner in achieving health goals, ultimately positioning the program as an essential part of the New Year fitness journey.
@_thescottfamily We loved our workout at @F45 Training today! From the awesome coaches and fun atmosphere & even the burn🔥 can’t wait to go back! #f45training #ad ♬ original sound – Roger & Talia
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