16 Feb K-Pop to Kimchi: We Made #VisitKoreaFromHome a Trending Trip Worth Taking
Korea Tourism Organization partnered up with The Influencer Marketing Factory to run an influencer marketing campaign focused on promoting the ‘Visit Korea from home’ contest.
43M
TikTok Combined Followers
1.2M
#VisitKoreaFromHome Reach
218k
TikTok Likes
1.6M+
TikTok Views
Our Solution
Our influencer marketing agency identified 6 US-based TikTok creators with a cumulative reach of 42.8M followers that created one TikTok video each using the hashtag #VisitKoreaFromHome.
The goal of the campaign was to inspire and educate Gen-Z/Millennial audiences about Korea as a travel destination as well as its culture from the comfort of their own homes. Listening to popular KPOP music, trying out delicious Korean sweets and dishes as well as sharing Korean hidden gem destinations to add to your bucket list!
The 6 TikTok initiators of this campaign challenged their fans to create a TikTok video that showed their favorite aspects of Korean culture in order to enter the prize giveaway!
Results
TikTok Combined Followers
Likes
TikTok Views
#thejokerprankshop Reach
Comments
Shares
Amazing Influencers and Creators Involved
@nickibaber
“Just here to make you smile” TikToker Nicki Baber with almost 6M of followers
@javiluna
Television actor and singer, Talented Javi Luna has over 10M+ followers on TikTok
@aydonholley
Aydon Holley, Viral TikTok sensation with 11M followers who earned more than 60 million views for a video captured in slow motion and in reverse of him doing a flip off of a swing set.
@nattaliajz
Natalia Juarez, Mexican actress with 4M followers on TikTok and 1.2M followers on Instagram.Some Of The Influencers Content
@nickibaberJoin the ##VisitKoreaFromHome challenge for a chance to win a MACBOOK AIR!! @@visitkorea_ny ##ad♬ Boy With Luv – BTS
@aydonholleyDo you like trying new things? Use this ##visitkoreafromhome and follow @visitkorea_ny for a chance to win in the giveaway! ##ad♬ Say So (Instrumental Version) [Originally Performed by Doja Cat] – Elliot Van Coup
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