If you downloaded TikTok a few years ago, when it was fairly new, you’d definitely remember your feed being filled with those awkward dance and lip-sync videos. Finding anything worthwhile besides entertainment was next to impossible. However, times have changed, and the app has evolved for good reasons. According to Forbes, GenZs (who make up the majority of users) nowadays are...
The Surge of Influencer Entrepreneurship in the Beverage Industry In the evolving realm of influencer marketing, many influencers have ventured into entrepreneurship, creating their own brands with remarkable success. Their unique advantage lies in an intimate understanding of their audience's expectations and preferences, setting them apart in the business world. This connection with followers has paved the way for influencers to...
Now surpassing 1 billion active users, TikTok is clearly the place to reach Gen Z and Millennials. If you are curious about the best ways to kick start your brand’s presence on TikTok but are not sure where to start, we have some easy and effective tips that will get you started. Warning: TikTok content is highly addictive and you...
The year's washing away fast. Annual predictions are amassing a following and influencer marketers reshaping their strategies with regard to top influencer marketing trends. Recently, influencer marketing has attracted more attention and become more scrutinized and controversial courtesy of the transgressions that riddled companies such as Facebook in the recent past. As 2019 progresses, influencer marketers have to tune their tactics...