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TikTok, the mobile social network owned by ByteDance, is one of the fastest-growing apps in recent years. It is gradually becoming more popular than Instagram or Facebook, quickly gaining ground by becoming a go-to platform for people to share their lives with friends and family. TikTok currently has over one billion monthly active users and is the most downloaded app...

Now surpassing 1 billion active users, TikTok is clearly the place to reach Gen Z and Millennials. If you are curious about the best ways to kick start your brand’s presence on TikTok but are not sure where to start, we have some easy and effective tips that will get you started. Warning: TikTok content is highly addictive and you...

It's important to acknowledge that videos are the holy grail of influencer marketing. It shouldn't come as a surprise to anyone especially to people with sizeable experience in marketing that influencer marketers are taking to TikTok. You have probably seen it in the news, seen related logos on videos, or heard it from people around you, TikTok has become a...