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Have you tried using influencer marketing to grow your business, but are not seeing the results you expected? It might be time for you to start focusing your campaigns on TikTok. It’s safe to say that professionals are making the right move by targeting social media users to increase their popularity.  Each social media platform has learned a lesson or two from...

If you are considering a professional photoshoot for your next influencer marketing campaign, you may want to hold off as there may be another option. Influencer marketing relies on authenticity, a factor that cannot be obtained by a professional photoshop. These costs can incur up to 10-20 times more than if the influencer were to create the content themselves. Leveraging influencer content...